2016 is set to mark a milestone year for International Golf Travel Market (IGTM), the world’s premier global event for golf tourism suppliers, buyers and media.
For the first time in its history, more than 14,000 appointments are scheduled to take place at the four-day exhibition.
The record number of scheduled appointments between buyers and exhibitors marks an increase of 30% from the previous high in 2015 and coincides with a 20% year-on-year growth in the number of pre-registered buyers.
IGTM’s unique pre-arranged appointment system will enable over 400 golf tour operators to meet and do business with exhibitors at the show, which is being staged at Son Termes in Mallorca in Mallorca, the largest of Spain’s Balearic Islands, from November 14-17.
Peter Grimster, IGTM Exhibition Manager, said: “We constantly look for ways to innovate and enhance the business and networking opportunities at IGTM and for the 2016 edition we made the decision to further enhance the ratio of buyers to exhibitors.
“This strategy was designed to help provide more meeting opportunities and, in turn, enable a higher volume of business, so it is particularly pleasing to reach a record number of pre-arranged appointments in Mallorca.
“The on-going success of IGTM reiterates the strategic importance of the appointment-based exhibition for tour operators, travel agencies and carriers and further reinforces the event’s value to the entire golf travel industry.”
Alongside the record number of pre-registered buyers, 515 companies will exhibit at IGTM 2016, including 66 first-time exhibitors, together with a range of local and international media.
The event is organised by Reed Travel Exhibitions (RTE), the world’s leading travel and tourism events organiser, with a wide-ranging portfolio of 22 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.
Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf and ski travel.
RTE is part of Reed Exhibitions, an Executive Member of the Asian Golf Industry Federation.