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Millennium Hotels and Resorts and Mullenlowe Profero Win 2018 Sitecore Experience Award for Digital Transformation

September 15, 2018 Accolades No Comments Email Email

Millennium Hotels and Resorts and MullenLowe Profero, the digital transformation network of MullenLowe Group, have been chosen for the 2018 Sitecore Experience Awards as Asia regional winner, for best use of Sitecore as a digital experience platform. http://www.itb-asia.com/press/media-services/accreditation/The category recognizes the agency’s digital transformation of Millennium Hotels and Resorts, including a new global website and mobile app, which has led to a 21.8% revenue increase for the brand.

Designed and developed by MullenLowe Profero across three offices; Sydney, Chengdu, and Singapore, the new website and mobile app is MullenLowe Profero’s latest achievement in creating experience-led digital transformation solutions which deliver an unfair business advantage for clients.

MullenLowe Profero worked with Millennium Hotels and Resorts to transform the online customer experience, creating a portal for customers to build inspirational journeys with the chief objective of redesigning the relationship with the customer. As a result, Millennium Hotels and Resorts noticed an 18.7% increase in bookings and a 27.9% increase in conversion rate of visitors to the website.

The Sitecore Experience Awards recognize brands that have built truly customer-centric digital experiences with Sitecore®, the global leader in digital experience management software.

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