Within the new programme, Millennium Hotels and Resorts have prioritised simplicity, inclusivity, value, immediacy and access for guests, by implementing a single tier membership and offering new member privileges that enable guests to redeem over a hundred rewards, from room upgrades and hotel nights, to shopping and lifestyle experiences with leading likeminded brands worldwide.
Aimed at providing loyal guests with new experiences at every opportunity, the new My Millennium Guest Reward Programme is designed to personalise and maximise members’ travel experiences with simpler ways to earn more lifestyle rewards, allowing them to choose benefits that are important to them, and in turn encouraging them to make the most of their stay in Millennium properties across the globe.
A snapshot of the key features of the new My Millennium Guest Reward Programme include:
- Member exclusive rate, better than through any other available channels
- Points double every 10 nights, equivalent of a free night for every 10 paid
- Celebration treats on birthdays and other special occasions
- Enhanced stay experience using My Points, available on the point of booking, such as room upgrades, discounted amenities and services, along with digital vouchers, immediately redeemable
- An exciting selection of new redeemable lifestyle rewards (i.e. vouchers from Apple Store, Google Play, Amazon and Marks & Spencer etc,)
- Exclusive redeemable experiences with a wide range of partners (i.e. hospitality box seats at Chelsea Football Club games, special access to Hudson Theatre in Broadway etc.)
“These touches will enhance members’ journeys not just within the hotel stay, but throughout their
interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories,” Franck Kermarrec, Millennium Hotels & Resorts, Chief Marketing Officer.
“The new My Millennium Guest Reward Programme aims to satisfy our members’ evolving travel needs and enhance their journey by introducing a simplified, single tier loyalty programme with more lifestyle rewards, in line with our aim to provide guests with new experiences at every opportunity. As part of this loyalty programme, we have designed the rewards to personalise and maximise members’ travel experiences allowing them to choose benefits that are important to them.” Millennium Hotels & Resorts have considered and understood that the modern traveler is looking for more from a loyalty scheme than straightforward stays and hotel benefits. As such, an exciting selection of lifestyle rewards have been added to the platform, including shopping vouchers at Apple Store, Google Play, Amazon and Marks & Spencer. Exclusive experiences with a wide range of partners will enrich the potential of the programme, from exclusive partnerships with Chelsea Football Club, to accessing special shows at the Hudson Theatre in Broadway or discovering Rotorua away from the tourist areas.
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