Global Travel Media » Blog Archive » Milliner to the stars, Danica Erard debuts her award-winning collection at The Como Melbourne

Home » Hotel News » Currently Reading:

Milliner to the stars, Danica Erard debuts her award-winning collection at The Como Melbourne

October 12, 2017 Hotel News No Comments Email Email

The Como Melbourne, MGallery by Sofitel has partnered with Danica Erard, milliner to the stars in the lead-up to Melbourne’s 2017 Spring Racing Carnival to present a collaborative fashion display entitled ‘A decade of d.e millinery’.

The gallery style activation, on display in the foyer of The Como Melbourne until 16th October, showcases Danica’s most significant headpieces. The collection includes a selection of hats and fascinators, accompanied by handwritten notes from Danica explaining the sentimental significance of each piece. Feature items include the RECORD hat worn by Lady Gaga, as well as her tribute crown made in honour of the late Bart Cummings.

Erard has been creating her bespoke pieces for over 10 years and her handmade creations are regularly seen on the heads of guests throughout the Spring Racing Carnival. Her clients  include the likes of Rebecca Judd, Princess Zara Phillips, and arguably one of the most stylish 5-year old around, Beyoncé and Jay-Z’s daughter Blue Ivy.

‘The Como Melbourne is excited to partner with Danica Erard to present ‘A decade of d.e millinery’. The activation is timely in the lead-up to Melbourne’s iconic Spring Racing Carnival and our fashion-forward guests will no doubt love this beautiful display’ said John Korkou, Director of Sales and Marketing The Como Melbourne MGallery by Sofitel.

For a limited time The Como Melbourne is offering complimentary breakfast and two complimentary drinks from the bar with all bookings made over the Spring Racing Carnival (22 October – 19 November 2017).

To book visit:—melbourne-spring-carnival.shtml

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global travel media endorses the following travel Publication