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Millionth Chinese visitor arrives in Oz on approved visa

August 1, 2013 DESTINATION, Headline News No Comments Email Email

egtmedia59Australia’s Tourism Minister Gary Gray has welcomed the country’s one millionth Chinese visitor – an 11 year-old girl arriving in Australia today with her mother on an Approved Destination Status (ADS) visa to Australia’s shores.

The ADS visa is a bilateral arrangement between the Chinese Government and a destination country, allowing Chinese tourists to undertake group leisure travel to that country. Coles-Training_250X250px

Australia and New Zealand were the first Western countries to receive Approved Destination Status in 1999.

Mr Gray said the arrival of the one millionth visitor under the ADS scheme was a great achievement for Australia’s tourism industry, highlighting Australia’s position as a destination of choice for Chinese group travellers.

“To have reached our one millionth visitor under the ADS visa is a real success for our tourism industry,” he said

“Group leisure travel is an important segment of the China market, and the one million ADS visitors is a significant part of the 4.6 million Chinese visiting Australia since 1999.”

The one millionth ADS visitor comes after the Government recently awarded a AUD 900,000 grant to AVANA Learning Pty Ltd to help train Chinese speaking tour guides to service the Chinese market, providing employment opportunities and a sustainable supply of Chinese speaking tour guides for Australia’s tourism industry.

“China is Australia’s fastest growing and highest spending inbound market and the Australian Government is committed to raising the quality of our tourism industry, helping operators get ‘China ready’ to remain competitive in the future,” Gray said.

There were 680,000 visitors from China in the year ending May 2013, a 17.6% increase on the previous year to May. Chinese visitors spent AUD 4.6 billion in the year ending March 2013, with the Tourism 2020 Strategy anticipating the market to be worth more than AUD 9 billion by 2020.

Edited by : Peter Needham

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