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Minions Bring Mischief and Mayhem to Universal Studios Hollywood in Immersive 3D Ultra-HD Digital Animation Adventure, “Despicable Me Minion Mayhem,” Debuting Spring 2014

April 22, 2014 Theme Parks No Comments Email Email

Universal Studios Hollywood’sSM new adventure, “Despicable Me Minion Mayhem,” will bring outrageous and heartfelt fun to The Entertainment Capital of L.A.SM when scores of Minions descend upon the theme park in spring 2014.

Guests are invited to embrace their inner Minion as they become immersed in all-new story from the world of “Despicable Me.”

Based on Universal Pictures and Illumination Entertainment’s Academy Award® and Golden Globe Award-nominated film franchise, and created in collaboration with Chris Meledandri, founder and CEO of Illumination Entertainment, “Despicable Me Minion Mayhem” and “Super Silly Fun Land” will resonate with the same endearing qualities and characters that catapulted the franchise to worldwide blockbuster fame.

Join the Adventure with Gru, His Girls and the Minions

Helmed by (former?) super-villain Gru, with assistance from the slightly forgetful Dr. Nefario, “Despicable Me Minion Mayhem” will captivate fans when it recruits guests and transforms them into beloved, gibberish-speaking Minions.

Universal Studios Hollywood will also bring to life the first film’s memorable seaside carnival with the introduction of “Super Silly Fun Land,” an all-new, over-the-top outdoor family play zone inspired by the lively experience shared by Gru and his three adorable girls: Margo, Edith and Agnes. A highlight of “Super Silly Fun Land” will include the “Super Silly Space Killer” arcade game, where Agnes “won” her lovable stuffed unicorn (“It’s so fluffy!”).

Together, “Despicable Me Minion Mayhem” and “Super Silly Fun Land” will represent a distinct, immersive environment within the theme park, reimagined to fully engage guests in the world of Gru and his Minions joining Universal Studios Hollywood’s dynamic roster of award-winning themed attractions.

Walk-about characters, including Gru, Margo, Edith and Agnes, countless mischievous yellow Minions and Kevin, an evil, crazy-haired purple Minion, will also stroll around to interact and pose with guests.

A Team of Visionary Creative Geniuses

The “Despicable Me Minion Mayhem” adventure and “Super Silly Fun Land” will come to life at Universal Studios Hollywood through a dynamic collaboration of Universal Pictures, Illumination Entertainment and the inspired minds at Universal Creative – the Universal Parks & Resorts division responsible for conceptualization and implementation of a slate of award-winning rides and unnamed (5)attractions across the company’s theme parks.

In July 2010, “Despicable Me” opened to rave critical and consumer reviews. The animated adventure grossed more than $540 million and became the 10th biggest animated motion picture in U.S. history at the time. The two-time Academy Award®-nominated “Despicable Me 2” debuted in July 2013 and went on to become the fourth highest-grossing animation film of all time worldwide, earning an astonishing $970 million and the distinction of becoming the highest-grossing film in Universal’s history.

In July 2015, Universal Pictures will release a “Minions,” a spin-off of the enormously successful “Despicable Me” franchise. For the first time, the Minions will star in their own film, one that features a voice cast led by Oscar® winner Sandra Bullock and Jon Hamm.

A Look Inside “Despicable Me Minion Mayhem” and “Super Silly Fun Land”

The Cast: Original “Despicable Me” Franchise Voice Talent

The original voice talent from the “Despicable Me” films have reprised their familiar roles, further contributing to the authenticity of the experience:

v  Steve Carell as Gru

v  Miranda Cosgrove as Margo

v  Dana Gaier as Edith

v  Elsie Fisher as Agnes

v  Pierre Coffin as the voice of the many unpredictable Minions

Welcome to the Neighborhood:  Your “Inner Minion” Awaits

The exterior of the “Despicable Me Minion Mayhem” ride is immediately recognizable to the millions of despicable fans worldwide, as it accurately reflects Gru’s idyllic suburban neighborhood. It’s all so lovely, except for the familiar and foreboding neighborhood eyesore: an ominous house with a dead lawn where Gru resides with his family.

Looks, however, can be deceiving. Once guests enter this menacing abode – the ride’s main entry – they’ll find themselves welcomed by the ever-entrepreneurial Gru and his adorable daughters, who usher the guests into his despicable home, one that now doubles as the “Minion Recruitment and Training Center.”

Even before guests enter, they can let loose and embrace their “Inner Minion,” that mischievous alter ego that lives within each of us. The playful taunting and teasing begins as guests are invited to ring the doorbells to the neighborhood homes, which are programmed to answer with a random selection of Minion greetings.

As guests pass by Gru’s home, they will also encounter his iconic futuristic silver vehicle parked in his garage. Adjacent to Gru’s neighborhood sits the familiar façade of Miss Hattie’s Home for Girls, the orphanage where Margo, Edith and Agnes lived before they were adopted by Gru.

Enter Gru’s Home and Discover His Secret Mission 

The interior of Gru’s house replicates the many familiar rooms and corridors from the world of “Despicable Me” and is filled with the same eccentric furnishings and accessories that adorn the home he shares with his unusual family.

Guests will find such recognizable props and décor as the notorious SR6 Shrink Ray, the antique Grecian urn emblazed with dancing Egyptian Minions, the ominous spiked coffin, the Rose blooming coat of armor, Gru’s family tree, Dr. Nefario’s beach-bound vacation photos, mementos from Gru’s childhood – including the macaroni rocket and space helmet – and of course, hand-drawn pictures lovingly created by Margo, Edith and Agnes.

As guests fan through the living room, they’ll become reacquainted with Gru, the girls and Dr. Nefario, along with his new 3D “Minion Goggles” invention. It’s here that they will first learn about Gru’s secret mission to Minionize them as they’re being scanned on their way to the “Minionization Prep Room.” Those who don’t comply will experience first-hand the Minions’ favorite form of mischief:  the Fart Gun. 

Gru’s Laboratory: Where State-of-the-Art 3D Ultra-HD

Original Animation Comes to Life with Visceral Special Effects

“Do you have what it takes to be a Minion?” is the question posed by Gru to guests awaiting Minionization, a process that begins as soon as they enter Gru’s Laboratory for the start of the ride.

With 3D “Minion Goggles” firmly positioned and with guests securely seated in the Minion “Transformation” vehicles, the journey to becoming a Minion begins. Original “Despicable Me” animation created by the visionary team at Illumination Entertainment will be projected at 4K resolution and 60 frames per second on a giant compound curved screen spanning 36 feet in height by 52 feet in width, or 1,872 square feet.

The “Despicable Me” ride will feature two theatres designed to accommodate twice as many guests to double the Minionization process and accelerate the growth of Gru’s Minion army. Each theatre will be equipped with two Stereoscopic Christie 4K Projectors, which account for the brightest 4K projectors with the highest lumen available. These projectors will be outfitted with the same highly sophisticated custom lenses that were designed for NASA’s Hubble telescope and for the U.S. military.

The original 3D animation will be projected in Ultra-HD, considered state-of-the-art for digital projection. To adapt to the Minionization process, guests will wear advanced 3D “Minion Goggles” that represent the latest, most sophisticated technology available. Coupled with the 3D animation, they will become further immersed in the world of Minions through a series of visceral and physical special effects that elevate the intensity of the ride. Water, wind, vibrations and simulated laser beams will affect guests as they pivot, jockey and twist within the ride vehicle as part of the Minionization process.

Slip on 3D “Minion Goggles”

The latest in eyewear technology will enable guests to experience the ride’s sophisticated 3D, Ultra-HD animation. After extensive research, Dr. Nefario will unveil his ingenious invention: 3D “Minion Goggles” that have been developed to be functional and comfortable.

With blinders built into the frames, the 3D glasses are designed to center guests’ field of vision to produce infinitely sharper and clearer images that are far superior to traditional movie-going 3D glasses.

In fact, according to Gru, the “Minion Goggles” are so advanced and resilient that they have the ability to last five times longer than any person wearing them, as he demonstrates through a series of comic interactions with Minions on screen.

Climb Aboard the Minion Transformation Ride Vehicles

As Gru builds his army of Minions, guests enter his laboratory and climb aboard 24 “Transformation” ride vehicles each equipped to hold 8 guests situated across the two theatre venues. The vehicles will be synchronized to move in tandem with the 3D imagery, sending them soaring, twisting, pivoting and rolling aboard a state-of-the-art hydraulics ride base.

“Super Silly Fun Land”:

Where Minions and People Interact

“Super Silly Fun Land,” an all-new elaborate play zone unique to Universal Studios Hollywood, will debut adjacent to “Despicable Me Minion Mayhem.”

The colorfully themed, interactive Minion-inspired outdoor venue will be a literal interpretation of the seaside carnival from “Despicable Me,” designed to entertain guests of all ages with its more than 80 different water-play features. A nearby dry zone will invite guests to climb, jump and slide, while a Minion-themed ride, “Silly Swirly Fun Ride,” will soar and spin guests around for a 360-degree view of “Super Silly Fun Land” aboard a fleet of uniquely styled ride vehicles.

A highlight of “Super Silly Fun Land” will include the memorable “Super Silly Space Killer” arcade game, where Agnes “won” her lovable stuffed unicorn (“It’s so fluffy!”). Visiting guests will have a chance to try and beat the odds as they vie to win Minion game prizes and their own stuffed unicorn.

With the addition of the expansive “Super Silly Fun Land” area to the “Despicable Me Minion Mayhem” ride, this attraction promises a unique immersive experience that will fully engulf each and every guest who enters.

A “Super Silly Fun Land” prerequisite will task all guests to embrace their “Inner Minion” – the mischievous alter ego that lives within each of us – before they let loose within the area.  Once set free, they can enjoy all the activities with the same carefree mischief of a Minion.

“Super Silly Stuff” Minion Merchandise and Much More!

From movies to merchandise, Minion mania is all the rage.

“Super Silly Stuff” – the ride’s dedicated retail store – is the ultimate headquarters to find all-things Minion.

Pastel blues, pinks, greens and yellows will be the prevailing colors weaved throughout the fanciful store, themed to replicate a giant carnival. The store will sell an array of plush Minions, fluffy unicorns, apparel in all sizes, loungewear, plush slippers, toys, stationery and more, including quirky and fun items such as the infamous Fart Gun, Minion goggles and a remote-control Minion that moves about on command.

Additionally, giant, curious yellow and purple Minions will also roam about the “Super Silly Stuff” store to pose with guests against a green-screen backdrop that inserts visitors into memorable scenes with their favorite Minions. 

Minion Munchies 3 Delicious Dining Delights

“Gru’s Lab Café”

“Gru’s Lab Café,” located adjacent to the “Despicable Me Minion Mayhem” ride, will offer visitors a delectable selection of mouthwatering Minion meals. A sampling of such scrumptious fare for Minions of all ages, prepared fresh by Universal Studios Hollywood’s Executive Chef, will include:

v  Gru’s Backyard BBQ Rotisserie Chicken

v  Italian Meatball Sandwich with Asiago Cheese

v  Gru’s Grilled Cheese with BBQ Pulled Pork

v  El Macho’s Nachos

v  Dr. Nefario’s Lab Salad

v  Minion’s Kid’s Meal: Choice of mini-grilled cheese or chicken tenders with fruit wedges, cookies and beverage

Delicious Desserts

An assortment of decadent sweets will brighten everyone’s day. A sampling of freshly baked goods will include:

v  Homemade Colorful Cupcakes

v  Caramel Fudge Brownies with Minion Marshmallow Topper

v  Freshly Made Waffles with Bananas and Whipped Cream

v  Irresistible Banana Fritters with Caramel & Nutella

v  Fresh Banana Fruit Cups (one of the Minions’ favorite foods!)

“Despicable Delights” Snack Stand

For a quick treat, guests can stop at the “Despicable Delights” Snack Stand to sample such indulgences as:

Despicable Me Dippin Dots

v  Minion Cotton Candy

v  Frozen Minion Treats

v  Chocolate Minion-Colored Dipped Bananas

v  “Bake My Day” Cupcakes

Where and When It Opens

“Despicable Me Minion Mayhem” and the adjacent “Super Silly Fun Land” will open at Universal Studios Hollywood as an all new featured attraction and immersive environment at The Entertainment Capital of L.A. in Spring 2014.

More Information

For more information about “Despicable Me Minion Mayhem” and “Super Silly Fun Land” and to purchase tickets to Universal Studios Hollywood, please visit www.UniversalStudiosHollywood.com.

Join the mayhem on Facebook at Facebook.com/UniversalStudiosHollywood, on Instagram and Twitter @UniStudios #MinionRide.

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