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Ministry of Tourism Minister’s Office Special Advisory of International Relations

November 14, 2017 Destination Global No Comments Email Email

Brazil would like to receive many more Australian tourists.

The number of Australians who have visited Brazil in the last year has increased 11% over the previous year, but this figure is still small compared to the potential for further development. In 2016, 50,000 Australians arrived in our country. This means that only 0.5% of Australians who have travelled internationally have chosen Brazil as their destination.

We are aware that approximately 80% of international tourism is made amongst neighbouring countries. Distance is a determent, but it is not an insurmountable obstacle and should not serve as an excuse for complacency. For this reason, the Brazilian government has taken some important steps to bring our countries closer and open Brazil to the world.

One of the measures adopted by the Brazilian government is visa facilitation for countries with great tourism potential and Australia is the first country to benefit from this action. Commencing on the 21st of November, any Australian citizen who plans to visit Brazil can request the online electronic document of entry and receive a response within 72 hours.

According to the World Tourism Organization, measures of this kind increase the flow of tourists between the two countries involved by up to 25%. There would be many thousands of tourists who would be able to enjoy what Brazil has best to offer.

Brazil is considered to be number one in the world for natural attractions and the eighth in cultural resources according to the competitiveness study of the World Economic Forum. Brazil offers a wide range of options for the tourist interested in adventure tourism and ecotourism, two sectors that perfectly fit the profile of many Australian tourists.

This visa facilitation is only the first step to further strengthen the ties between our two countries. I was recently at a meeting with the Australian Ambassador to Brazil, His Excellency John Richardson, who commented that the increase in the number of Brazilian students who have chosen Australia to further their educational studies has considerably increased and the presence of so many Brazilians has stimulated the curiosity of Australians in all aspects of our country.

In fact, one of the main attractions of our country is our people, who are warm and cordial and will go the extra mile to give the visitor the best possible experience.

A research conducted with 37,000 international tourists who visited Brazil in 2016 revealed that there was a 98% approval rating for hospitality of the Brazilian people and 95% intended to return.

Brazil has recently been through a cycle of mega-events with the hosting of the World Cup in 2014 and the Olympic Games in 2016. We showcased to the world not only our main attractions but also our joy of living. The country’s tourism infrastructure has improved significantly with a comprehensive investment program. We have become stronger.

I would like to extend an invitation to Aussies to come and enjoy our country. In many aspects, Brazil and Australia are very similar: the climate, the passion for sports and the social hospitality are characteristics that make us sister nations. Two countries that have everything to gain from the intensification of the flow of tourists. Australians, take advantage of this new online visa facilitation and get to know Brazil. We are waiting for you with arms open wide.

Marx Beltrão, Minister of Tourism of Brazil

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