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Minor Hotel Group’s two newest brands join Anantara in alliance

November 11, 2013 Hotel News No Comments Email Email

AVANI Hotels & Resorts and Per AQUUM Retreats ∙ Resorts Residences, part of Minor Hotel Group’s growing stable of luxury brands which also includes Anantara Hotels, Resorts & Spas, are the latest members of Global Hotel Alliance (GHA).

NY Deluxe Water Studio PROPAnantara has been a member of GHA since 2007 and its hotels and resorts are a popular choice among members of GHA’s loyalty programme, GHA Discovery, which now has 3.6 million members. GHA’s CEO, Christopher Hartley commenting on the announcement explained “Anantara has always been a firm favourite with our members, and we expect AVANI and Per AQUUM to be similarly popular, offering our customers new destinations to choose from and an even wider variety of unique resort experiences in urban locations and leisure destinations. As an alliance, we enable our member brands to reach more high-end customers through very dynamic and personalised marketing to our growing database. This is especially beneficial for new or slightly Avani-Sepang-Aerial-Viewsmaller brands like AVANI and Per AQUUM, which can be showcased to a greater audience across the globe.”

AVANI is a refreshing upscale hotel concept offering relaxed contemporary-inspired comfort to guests who value the details that matter.  The AVANI portfolio currently includes two properties in Sri Lanka and one in Vietnam, with future openings in Malaysia and Thailand next year and more properties to come throughout Asia, Australia, the Middle East and Africa.

Per AQUUM offers a bespoke collection of award-winning properties featuring contemporary, cutting-edge design and premium luxury guest experiences. No two properties are alike. Per AQUUM currently has two properties in the Maldives and one in the UAE.

Dillip Rajakarier, Minor Hotel Group’s CEO said membership of GHA supported Minor’s rapid growth strategy: “Minor Hotel Group will have 100 hotels very soon, and we need to distribute our new brands and products quickly to the right audience. GHA membership gives us that reach to a global customer base, and Anantara has already seen incremental revenues through the GHA network, and we’re confident that AVANI and Per AQUUM will be equally popular.”

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