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Mobile Trends Dictate It’s Time for a Facelift

October 3, 2014 Technology No Comments Email Email

As the brand champions for independent small luxury hotels around the world, SLH is pleased to announce the launch of its brand new website. The new www.slh.com went live, as planned this week, and has already taken a significant number of bookings; the projected year end revenue is $27 million. 

Slh.com has received 3 million visits year to date, and we project that well over 4 million people will visit the site this year, that’s almost 11,000 visits per day, over 450 per hour and 8 visitors per minute – that is a visitor to SLH.com every 8 seconds!

The site is completely responsive, which means it reacts to the device it’s being viewed on. According to Paul Kerr, CEO for SLH, “We knew it was time to refresh our website – we’ve been closely monitoring the views we receive on mobile and the numbers are staggering. Unique visits via mobile are up by 57% year to date when compared to the same time last year. We’ve had over 450,000 mobile visits to SLH.com and the upward curve is clearly only going to continue. We wanted to create the optimal experience for all our users – not just those on a desktop.”

This new site sets SLH apart from the competition and is a great representation of why continuing to invest in online platforms is integral to the success of the SLH brand.

Paul continues, “The site itself has been built on a completely new content management system, seamlessly supporting mobile and tablet devices. The new site puts the hotels front and centre with over 10,000 new content contributions alongside 16,500 images and 130 videos across the websites 1,000 pages. It’s a huge undertaking to deliver such a complex site, but we’re thrilled with the results and expect our customers will enjoy the new user experience.”

Some of the new features guests will enjoy include:

  • An updated look and feel with a new “digital brand identity”
  • A strong image focus which includes larger photos across the whole site
  • Reactive site delivering optimal experience for desktop, tablet and mobile
  • Product led design giving each hotel a unique online platform
  • Destination content – information on destinations and experiences to help curate your SLH stay
  • Over 10,000 unique content contributions (for 400 cities and regions, 80 countries plus additional content for 520 hotels)
  • Streaming video on desktop homepage to make the site more experiential and immersive

*The site is now live, but users can expect daily enhancements to deliver a best in class experience.

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