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Modena by Fraser Bangkok tailored to target growing segment of road warriors

December 19, 2016 Hotel Openings No Comments Email Email

Modena by Fraser Bangkok, a 238-unit service residence located in the heart of Bangkok, is perfectly placed to capitalize on Asia’s business travel sector, which currently accounts for 38% of a global market worth US$1 trillion.

As spending on business travel in Asia continues to grow significantly faster than other regions, Jastina Balen, Director, Group Branding & Communications of Frasers Hospitality, believes it is paramount to understand the competitive Asian market, and by extension customers’ requirements.

“Asian business travelers, or corporate road warriors as Frasers Hospitality likes to call them, are more empowered than ever before, so hoteliers need to know their priorities and what is important for them when they travel,” added Ms Balen.

According to the recently-released Asian Business Travellers report, Asian business travelers have increasing levels of autonomy when it comes to travel plans, with 69% able to book their own flights and hotels.

Modena by Fraser Bangkok, therefore, has made sure to include all of the facilities corporate road warriors typically require, including high-speed complimentary Wi-Fi throughout the property to allow guests to stay connected, both to the office and home.

“There’s also a functional work space and international plug sockets in all our rooms to enable guests to use their devices as soon as they arrive. Simple – no fuss,” said Ms Balen.

Guests at Modena by Fraser Bangkok can exercise and relax at the fully-equipped 24-hour gym, which has beautiful views of the nearby Benajkiti Park, and steam and sauna facilities. There is also an onsite launderette, and an ironing board and iron in every room, to ensure guests are fresh, clean and ready for their meeting, exhibition or flight.

“Approximately 60% of our guests are business travelers, and for them, convenience and location is crucially important as they want to spend less time travelling, in order to have more time exploring,” said Ms Balen.

As Modena by Fraser Bangkok is located on the FYI Center complex, and opposite Queen Sirikit National Convention Center (QSCC), its location makes it ideal for the visiting business traveller attending an exhibition, conference or short work contract.

Modena by Fraser Bangkok also regularly welcomes groups, and recently accommodated large corporate groups from Bosch Company and Bangkok Airways. To accommodate such guests, Modena by Fraser Bangkok offers group discounts and also very competitive monthly rates.

“It’s not all work and no play, though,” said Ms. Balen.  “Research has shown that the Asian Business Traveler craves travel experiences too.”

Although Modena by Fraser Bangkok is in a convenient area, with easy access to many of the city sights, it’s also in a relatively quiet and “local” environment.

“We always take great care in the selection of our properties’ locations, as they enable our guests to enjoy ‘localized’ experiences,” said Ms Balen.

Modena by Fraser Bangkok’s proximity to Benjakiti Park and the popular Khlong Toei market is sure to provide guests with a rich and memorable experience, and an authentic glimpse at Thai life.

“As corporate road warriors spend so much time travelling, it is all the more important when they do stop and spend a few days at a property for them to have a unique and relaxing experience. Modena by Fraser’s Thai-inspired art and design, its home comforts, peaceful location, and even the guestroom plants that we encourage our guests to take care of, all contribute to a fulfilling experience and an overall feeling of being at home.”

In the new year, Modena by Fraser Bangkok will also take further steps to position itself as a venue for the Bangkok business community to meet and exchange ideas.

“Our Coffee & Cider Bar is in a perfect location for after-work drinks,” said Prema Irangani, General Manager of Modena by Fraser Bangkok. “In 2017, we will also begin hosting Sundowner events and networking events for the Thai Chambers of Commerce.”

Modena by Fraser Bangkok is located at the corner of Rama IV Road, opposite the Stock Exchange of Thailand, with links to the Queen Sirikit MRT subway station and National Convention Centre.

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