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Momentum for Tourism Continues in First Half of 2013

July 29, 2013 Destination Hawaii No Comments Email Email

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Hawaii’s tourism economy has done well for the first six months of the year, outpacing 2012. Despite the strengthening U.S. dollar and increasing prices for travel to the state, we were pleased to see the momentum continue for the Hawaiian Islands.

There were 1,200 more visitors per day contributing to an additional $2.6 million spent in the state each day during the first six months of this year compared to 2012. This translates to $477 million more private dollars into our economy than last year, providing the state of Hawaii $50 million more in state tax revenue.

In order for us to maintain the success of tourism to our state in the long term and continue to drive demand, it is important that we work towards increasing and upgrading accommodations across the state from Hilo to Ko Olina to Wailea. We will work with our industry partners and the community towards smart and sustainable development for our Hawaiian Islands, that will provide for our economy, grow our tax base and create more jobs.

Diversification is also a key objective for creating a sustainable tourism economy, and the addition of new departure cities from Asia, including Taipei and Sendai, support our plans for growth.

As we move into the second half of the year, we must be mindful that the world economy is fragile. We will need to invest more to keep our market share and stay competitive. Hawaii has reached a point where prices for visiting the Hawaiian Islands has limited the flow of in-bound business. More will be discussed on this topic as it relates to the cost of a Hawaii vacation and what challenges and opportunities lay ahead at the 2013 Hawaii Tourism Conference, Aug. 22-23.

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