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Monaco Emerges as a Hot Incentives and Events Destination for Travel Groups from Asia

July 12, 2016 Destination Europe No Comments Print Print Email Email

unnamed (10)Monaco will participate as a Destination Exhibitor at this year’s IT&CMA in Bangkok, as part of its campaign to promote MICE and incentives travel from Asia to Europe’s glamorous ‘playground for the rich and famous.’

Buyers and hosted delegates of IT&CMA 2016 can look forward to being welcomed by Monaco’s expert team, and learn more about incentives and MICE events on the French and Italian Rivieras. Destination Management Companies (DMCs) will also be on hand to discuss the diverse natural, cultural and gastronomic offerings for clients. Attendees can expect fun and engaging ideas and suggestions for their incentive projects, and a daily lucky draw to win an expenses-paid familiarization trip to Monaco, featuring a spectacular helicopter airport transfer affording picturesque views of the Mediterranean coastline.

The city-state of Monaco is experiencing an increase in interest from companies and corporate travel organizers in Asia for itsprestigious incentives offerings. Improved direct flight connections between Asia and Europe, plus new daily services by Middle East carriers to Nice Cote d’Azur International Airport, means flying between Asia and Monaco has never been easier. In addition, theeasing or elimination of visa regulations for travelers from most Asian countries, and a plethora of curated event services are contributing to the growing popularity amongst buyers for this safe and luxurious destination.

“In the past five years, companies from countries like China, Thailand, Malaysia, Indonesia and South Korea have emerged as new sources of revenue. Today, we welcome several incentive groups from each of these countries every year. More and more companies and incentives travel organizers in Asia see Monaco as an alluring destination for their prestigious projects,” says Benoit Badufle, Managing Director of the Monaco Government Tourist & Convention Bureau Asia.

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Well-equipped professional meeting venues, world-class sports and social events, exclusive luxury experiences, and a vast array ofculinary delights make Monaco a global and cultural MICE destination par excellence. The Mediterranean Principality is also renowned for its legendary casinos and the most concentrated selection of luxury shopping on the planet. Monaco’s population spans 120+ nationalities, with English as the common language, ensuring a characteristically friendly welcome.

Monaco boasts a year-round calendar of glamorous events across sports, culture and entertainment so there is always plenty of excitement and inspiration for travelers’ itineraries. Premier sporting events, such as the Monte-Carlo Rolex Masters Tennis, Monaco Formula One Grand Prix and Monaco Yacht Show are perfect showpiece events for entertaining clients and guests. Summer in Monacobrings an impressive line-up of concerts under the stars by celebrated international recording artists throughout July and August. Gala balls, parades and arts festivals add extra sparkle to Monaco’s year-round social and cultural scenes.

Beyond the thrilling special events and cultural calendar, Monaco’s strategic location at the center of the French and Italian Rivierasenables guests to easily experience three different countries during their visit. From the sun-drenched Mediterranean Sea, to scenic medieval villages of Provence and Liguria, and even the Alps, with skiing available five months a year, MICE visitors are guaranteedunforgettable experiences.

IT&CMA 2016 will be held from 27-29 September 2016 at the Bangkok Convention Centre at Central World.

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