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Monaco to introduce the travel industry to the Green and the Unexpected in 2018

December 15, 2017 Destination Europe No Comments Email Email

Sustainable and unexpected experiences are at the core of Visit Monaco’s 2018 strategy as the Principality seeks to attract Australian travellers with a range of fresh and dynamic “Green Glam” experiences.

According to Visit Monaco, 2018 will mark the beginning of a whole new era for the Principality – one that will make its green assets shine brighter than ever before.  

“Monaco has taken the UNWTO declared “International Year of Sustainable Tourism for Development” very seriously and set about initiating change and developing forward thinking strategy. The strategy is driven by the mission of Principality to strive for carbon neutrality by 2030” said Alison Roberts-Brown, Regional Director of Visit Monaco in Australia and New Zealand. 

“Monaco is a feel-good destination all around and we are thrilled to be able to introduce our industry to a side of the Principality they may not have known about before and make them discover the dynamic, sustainable, fresh and unexpected destination that it is.” 

Backed by a new logo, a newly-designed website and various new digital assets, the key categories Visit Monaco will focus on as part of this new strategy include green food, green lifestyle and green transportation, all based on the slogan “Green is the new Glam” educating agents on the green and unexpected experiences available to their clients in each category: 

        • Green food – focusing on a variety of green health addresses and initiatives such as Elsa, the world’s first 100% organic Michelin-starred restaurant or Terre de Monaco, a project whose mission it is to institute urban agriculture, especially eco-friendly vegetable and fruit gardens, on the roofs, balconies and buildings of Monaco and neighbouring municipalities. 

        • Green lifestyle  focusing on the green lifestyle in Monaco, such as the variety of award-winning spas represented in the Principality, including Spa Metropole by Givenchy that opened in Monaco’s prestigious Hotel Metropole earlier this year.

        • Green Transportation – focusing on the innovative sustainable mobility options available to travellers including Mobee, an electric carsharing service, electric bikes and Bateau bus.

Sustainability and stewardship have been amongst the most important priorities of the Principality for decades with the Prince Albert II of Monaco Foundation continuing to support sustainable and ethical projects which focus on climate change and developing renewable energies; combating the loss of biodiversity; and improving universal access to clean water and fighting desertification.

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