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Moonchocolate: A Delicious Interpretation Of Mid-Autumn Festival

July 20, 2015 Food & Beverage No Comments Email Email

image005Mid-Autumn festival has long been one of the favourite festivities among Chinese people because of what it signifies: the celebration of family unity, love and friendship, thanksgiving for a good life, and well wishes for the loved ones. It is a special occasion for families and friends to gather together to share delicacies and create lovely memories under the enchanting beauty of the silvery full moon.

In honour of this festival, which will fall on the 27 September this year, legendary French chocolatier La Maison du Chocolat is launching the exclusive Moonchocolate collection in Hong Kong to provide a delicious, stylish alternative to the traditional mooncakes. Featuring the elegant Yùtù (Jade Rabbit) and the mythical Cinnamon Tree, the Parisian chocolatier tells the Moon Festival story in a French chocolaty way. The bite-size chocolate pieces, beautiful and subtle in both taste and aesthetics, will surely add a sophisticated twist to the traditional festival as they melt in your mouth and linger on your taste buds.

“The Mooonchocolate is a perfect embodiment of the spirit of Mid-Autumn Festival,” says Master Chef Nicolas Cloiseau at La Maison du Chocolat. “Each of the pieces has a perfect balance in ingredients where the chocolate is neither too bitter nor sharp, echoing the harmonious unions the full moon symbolises.

“The distinctive taste and silky texture of our signature ganache are like the fond memories with your beloved ones. They are all unique, pleasurable, and linger long after the encounter has finished.”

The Moonchocolate Collection features three exclusive flavours:

sweet moon cake
Sweet Moon, inspired by the form and harmonious beauty of a full moon, is filled with silky milk ganache with light accents of caramel.






sparklingSparkling Moon, hinting of the mysterious “other side of the moon”, is full of imagination of surprises: the rich, dark ganache of each of the moons is punctuated with the swirling notes of rose champagne.






yutu moonlight bThe Yùtù Moonlight bears the image of the jade rabbit. The delicate texture and intense flavour of the dark chocolate bouchée, contrasted with the sweetness of the slivers of chestnuts, offer a new interpretation of the bitter-sweet legend where the mythological creature sacrificed itself in an act of selfless kindness.

These exquisite chocolate creations come in the Moonchocolate Gift Box which, using an elegant palate of gold, champagne and blue, features a stylish rendition of the festival’s traditional elements including the jade rabbit, the cinnamon tree, and a full moon. The Gift Box also bears La Maison du Chocolat’s signature ribbon as a seal of perfect quality.



Since the Mid-Autumn Festival is celebrated with loved ones nearby and afar, La Maison du Chocolat is also launching a gift voucher for individuals or companies who want to share the beautiful experience of the Moonchocolate Collection with their significant ones. The vouchers, each of which will entitle our guest to a Moochocolate Gift Box, will be available in all six La Maison du Chocolat boutiques in Hong Kong starting from early August until 20 September 2015.

Also check out the luxurious Hatbox selection for an extra sumptuous celebration: Cinnamon Hatbox, Moonchocolate Hatbox, Full Moon Hatbox andYùtù Hatbox. Each of the Hatbox sets contains a Moonchocolate Gift Box and a unique array of La Maison du Chocolat creations to deliver a sumptuous experience.

The Hong Kong exclusive Moonchocolate Collection and its gorgeous companions will be available from 20 August 2015 at all six La Maison du Chocolat boutiques in Hong Kong.

For more information, please call +852 2343 3331, or email

Visuals available upon request and may be downloaded from the ftp site:

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