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More Aussies choose to holiday in Australia

September 13, 2013 DESTINATION, Headline News No Comments Email Email

egtmedia59The revival of domestic tourism continues this quarter with the latest National Visitor Survey from Tourism Research Australia posting healthy growth across various key indicators.

The Tourism & Transport Forum (TTF) has welcomed the results.

The survey found that domestic overnight trips increased 2.6% with visitor nights up 3.3% and overnight visitor expenditure up 3.2% to AUD 51.4 billion for the 2012-13 financial year. Rembrandt - www.rembrandtbkk

TTF’s executive director, Adele Labine-Romain, said much of the growth had been driven by leisure travel, with holiday trips up 5.6% over the previous year while the visiting friends and relatives category was also up 1.6%.

“The leisure market has been our strongest performer this year, bolstered by solid major events programs in many regions and major cities enticing people to travel,” Labine-Romain said.

“While day trips were down 0.6% on the previous year to 167.9 million, associated spending increased 3.0% to $18.1 billion, a great result for the many tourism-dependent businesses.

“Domestic tourism accounts for nearly 80% of all visitor expenditure in Australia so supporting this domestic market is critical to seeing real growth across the national visitor economy.

“The visitor economy contributes AUD 3.3 billion to Australia’s GDP and employs 514,000 people across a number of industries. TTF’s National tourism Business Count & Employment Atlas also reveals that there are 282,784 tourism dependent businesses across the country.

“There are a number of opportunities to maximise the tourism industry’s potential as an economic development strategy for Australia.

“Targeted government investment in priority tourism infrastructure is key to attracting private sector investment and improving the quality and offering of our tourism product.

“Improving tourism amenities and experiences across the country, will encourage visitation to Australia’s iconic tourism destinations.

“Improvements in all these areas will make our domestic destinations more appealing, encouraging more visitors to stay longer and spend more during their at home holidays.”

Edited by : William Sykes

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