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More Baby Boomers Cruising Off The Beaten River Track

April 9, 2014 Cruise No Comments Email Email

It’s been dubbed the fastest growing segment of the cruise industry and baby boomers are on board.
River cruising has become something of a travel phenomenon for Australia’s older generation – so much so that they are starting to explore more European waterways.

Phil Hoffmann Travel has received increased interest from baby boomer travellers for river cruise packages that uncover different areas of Europe such as southern France and central Russia.

The travel company says around 30% of its clients, mainly second-time travellers or those with interest in a particular region, are primarily driving this trend.FIA-250x250

“While most boomer travellers still opt for the Danube-Main-Rhine river cruise route from Budapest to Amsterdam, we’re noticing a drift toward other European river destinations, said CEO of Phil Hoffmann Travel, Mr Peter Williams.

“Cruises along the Rhone River through southern France, Seine River from Paris to the Normandy region and Volga River from Moscow to St Petersburg in Russia are increasingly gaining popularity amongst boomers.

“There’s also increased interest in combined river cruises encompassing Rhine, Rhone and Moselle Rivers that includes a day stop in Switzerland.

“This is a result of baby boomers falling in love with river cruising as a mode of travel – and the ease, intimacy and luxury it provides.”

New emerging river cruising destinations for the Australian market also include Bordeaux.

Mr Williams said exploring different rivers and regions was becoming a passion for baby boomers.

“Boomers now have time and money on their hands and river cruising is the perfect match. It’s undeniable convenience,” he said.

“River cruising is so appealing as it allows people to travel in an intimate setting – generally with only around 150 passengers on board – and is a relaxed way to visit historic towns and medieval regions.

“Boomers only have to unpack once and they can choose to explore a variety of ancient towns, cultures and cuisines, or stay on-board and relax at their leisure.” Mr Williams said river cruising was also well-aligned to senior travellers.

“While river cruising is particularly geared to baby boomers and retirees, it also caters to senior travellers well into their 80s,” he said.

“The offering for river cruising is changing. River cruises are increasingly offering the same opulent and innovative facilities and features that cruise ships provide.

“This includes multiple restaurants, heated swimming pools and wine bars.

“River cruise lines have really raised the bar when it comes to variety of onboard facilities and amenities. “It means senior travellers have the option to be as active or as leisurely as they choose.”

Founded in Adelaide in 1990, Phil Hoffmann Travel is one of Australia’s most awarded travel agencies. With approximately 180 employees, it has offices at Norwood, Stirling, Victor Harbor, Adelaide City, Hyde Park, Semaphore, Glenelg and Modbury. Visit:

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