While appointing a marketing agency, one of the dilemmas companies confront is whether to split their account among several marketing agencies or appoint a single communications resource offering broad range of marketing services.
Hina Bakht, Vice President of Dubai-based MPJ – Marketing Pro-Junction said, “There are two schools of thought – one that is stuck up on the idea of multiple agencies performing specialized tasks and the other that advocates single source of communication. Companies, especially those that have limited resources and budget at their disposal, are better off working with an integrated marketing agency making communication efficient, consistent and cost-effective. Finding five different agencies having equal caliber is a massive challenge for a company on a budget and then to get them to communicate the same message is even more challenging resulting in inconsistency of communication”.
MPJ offers world-class integrated marketing solutions across varied sectors and industries. Hina stressed, “We are a one-stop-shop for advertising, public relations, social media, events management, website development and mobile marketing. Our business model has been defined based on the market requirements whereby we saw a growing demand from mid-sized companies for integrated marketing services. Today we serve a prestigious client list across multiple channels and majority of our clients prefer a full-service package”.