A focus on delivering amenity to highly populated urban areas has helped multinational innovation company Crystal Lagoons take its tally of projects in Mexico to over 50. The crystalline lagoons will be rolled out over the next decade and represent a total investment of more than US$10 billion.
Crystal Lagoons, which established an Australian office early this year, is the only company in the world that can offer the technology to create low-energy, low water usage lagoons suitable for swimming and boating. As the world’s top amenity the lagoons have proved a boon for developers, increasing the value of projects and accelerating sales rates.
Crystal Lagoons Mexico Country Manager Jean Pierre Juanchich said developers had been quick to realise the potential of adding a lagoon attraction.
“Having the chance to create an idyllic beach within your city, in a safe and controlled environment, where people can practice water sports such as swimming, kayaking, sailing, is a major drawcard for residential developers,” said Mr Juanchich. “We are working on a large number of projects that will bring our lagoons to Mexico.
“Real estate developers have seen great potential in our lagoons since they enable the implementation of real estate-tourism projects in land plots of low or non-existent commercial value. Our lagoons can use any kind of water – in some cases, they even use water that has no alternative use.”
Mexico’s geography lacks rivers, and the few rivers that do run through Mexican cities either are at very low levels of water or run underground. This is especially true in Mexico City, in areas such as San Joaquín, Tacubaya, Sam Ángel, and Barranca del Muerto. Most of the city’s rivers have filtered down underground, thus provoking the progressive disappearance of Mexico City’s lakes.
About 50 per cent of Crystal Lagoons’ projects worldwide are focused on first-home developments. Given the great potential these lagoons represent for major cities, it has been forecast that this figure will reach 70 per cent soon, surpassing the number of tourism-focused projects the company develops.
In Latin America, Crystal Lagoons has many urban projects. In Chile, 27 out of 54 projects – in different development stages – are urban projects while in Argentina 100 per cent of the projects are located within cities.
One of Crystal Lagoons’ goals is to help improve the quality of life of populations worldwide. The company’s consolidation in international markets will allow it to dramatically increase the number of crystal-clear lagoon developments, thus making the dream of having a beach on the doorstep a reality.
Sustainability is at the forefront of Crystal Lagoons technology. Because they operate in closed-circuit environments they have extremely low water consumption rates, using 30 times less water than a golf course of the same size. Water microbiologic and physiochemical quality of the lagoons complies with some of the highest international sanitary standards.