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Mr Miles Catch Him And Fly: The Flying Blue Game

June 19, 2013 Loyalty No Comments Email Email

AirfanceToday, Flying Blue, the frequent flyer programme of Air France, KLM, HOP!, Tarom, Kenya Airways, Air Europa and Aircalin, is launching “Mr Miles catch him and fly”, an online discovery game supported by the social networks.

OVER 3 MILLION MILES UP FOR GRABS

The principle of the game is simple: explore the world to track down Mr Miles, the “biggest traveller of all times”, by discovering clues on Twitter and regularly logging on to the website www.flyingblue.com/mrmiles

Until 26 June, participants will have the opportunity to win a number of prizes every day, representing a value of 500 to 10,000 Miles. At the end of the game, a prize draw will be held to select the winner among the participants who successfully tracked down Mr Miles. The lucky winner will scoop up the winner’s prize of 500,000 Miles, corresponding to more than 2 round the world trips! In total, over 3 million miles will be up for grabs.

This game is open to all, both Flying Blue members and non-Flying Blue members.

DIVE INTO A FUN-PACKED UNIVERSE

The illustrations by Hélène Builly combine archive images and modern graphics in an original, playful style. Each time they connect to the Mr Miles game site, participants will experience a symbolic, virtual and entertaining immersion into the world of Flying Blue and will appreciate the full diversity of this attractive programme.

The game aims to strengthen ties with programme members as well as increase Flying Blue’s reputation with the general public.

A LEADING PROGRAMME IN EUROPE

Flying Blue is Europe’s leading frequent flyer programme with over 21 million members. It has 35 airline members and over 100 non-airline partners. With the Flying Blue card, customers can access numerous services specially designed to make travel more enjoyable. There are four membership levels: Ivory, Silver, Gold and Platinum.

Flying Blue is the frequent flyer programme of Air France and KLM, HOP!, Tarom, Kenya Airways, Air Europa and Air Calin.

On April 25, 2013, in Washington DC, Flying Blue was awarded prizes at the Freddie Awards, the most prestigious awards ceremony which recognizes the best loyalty programs. Flying Blue won five awards for the Europe/Africa region: Best frequent flyer program of the year in the field of air transport; Best frequent flyer program for Elite members; Best frequent flyer program for using/earning Miles; Frequent flyer program with the most attractive promotions; Air France KLM-American Express: best credit card linked to a loyalty program.

More than 3 million people voted to award these prizes that reward the initiatives of Flying Blue, which is in tune to its members’ needs more than ever before.

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