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MSC CRUISES AND CHICCO ANNOUNCE NEW PARTNERSHIP A perfect family holiday thanks to the MSC Cruises-Chicco cooperation

July 22, 2014 Cruise No Comments Email Email

MSC Cruises and Chicco have teamed up to bring even more happiness on holiday with a cruise tailor-made for babies. The brands, two global flag-carriers of Italian excellence, have joined forces to make a range of Chicco’s outstanding products available to families in purpose-built children areas on six ships of the expanding MSC Cruises fleet.

MSC Cruises and Chicco partnered to offer an ideal holiday for families with very small children free of any practical worries. Indeed,  the well-being of babies is at the heart of the partnership and everything has been thought of in order to help parents handle the schedule of a baby’s day: feeding, napping, changing and all other necessities.

“We are enthusiastically starting this new journey with Chicco, a dynamic company that marries an innovative approach with experience and tradition” declared Gianni Onorato, CEO of MSC  Cruises. “With this new collaboration MSC Cruises improves even more its family-oriented offers and services. We always have the safety of our guests in mind, especially children, and Chicco embodies exactly that as well as the “made in Italy” label that both our companies proudly represent across the world. We offer tailor-made holidays mixed with incomparable hospitality. The unnamed (21)partnership with Chicco is set in the long term as they will play an essential role also in the design of specific and innovative kids areas in the ships that are being built in France and Italy.”

“It is with equal enthusiasm that we have embraced the collaboration with MSC Cruises, a partner and a project in which we have found the same values and the same attention that we give to families” commented Claudio De Conto, CEO of Gruppo Artsana to which Chicco belongs. “We are delighted and proud to have contributed our experience to design with MSC Cruises an onboard holiday fit for toddlers. Our expertise is the result of constant research with experts and especially with parents, as they know the needs of their children better than anyone else. It is a valuable knowhow that we have shared with MSC Cruises because for more than 50 years our biggest reward has been the smile of children – especially when on holiday with their parents.”

MSC Cruises has made available on board a wide choice of Chicco childcare equipment, including strollers, bottle warmers and baby backpacks for shore excursions, to make cruising even simpler for families with babies and toddlers.

MSC Cruises will also give families a “Baby globetrotter”– a printed guide packed with information on services and miniclub activities, game ideas, kids menus and handy tips for family excursions according to the ship’s itinerary.

Furthermore, the Chicco Observatory, a developmental research lab focusing on the under threes, will provide the special training of MSC staff who will manage onboard childcare and give advice to families, in order to enjoy a relaxed and entertaining family cruise.

The collaboration between MSC Cruises and Chicco will be enhanced with the building of special areas on two Lirica class ships within the Renaissance Programme*. These areas will also be found on the new ships to be built by STX France** and FINCANTIERI***.

*About the Renaissance Programme

The €200 million Renaissance Programme will see the four MSC Cruises ships in the Lirica class (MSC Armonia; MSC Sinfonia; MSC Opera; MSC Lirica) physically extended and refitted between September 2014 and November 2015 to increase their capacity and provide far enhanced onboard services. The work, entrusted to Italian shipbuilder Fincantieri, will furnish each of the four ships with numerous new entertainment options, technological enhancements, more shops and nearly 200 new cabins per ship.

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