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MSC Cruises and The Lego Group Team Up To Create Magical Memories At Sea

October 31, 2014 Cruise No Comments Email Email

MSC Cruises and the LEGO Group have joined forces to create the shipboard LEGO® playrooms and entertainment options for families with children.

Under the agreement, the LEGO Group will design new play areas on MSC Armonia which is being renewed and lengthened under MSC Cruises’ Renaissance Programme*. MSC guests will have the opportunity to discover it from November 2014.

The LEGO Group will supply a broad selection of its world-famous construction toys and games, which are certain to capture the creative imagination of the young and young-at-heart, from 0 – 99 years old.

“This agreement will bring a new level of family enjoyment with this top class global brand that showcases excellence in this field”, says Lynne Clarke, MSC Cruises Managing Director. “MSC Cruises has been offering the LEGO toys on all 12 ships in the fleet, but this is an opportunity to bring MSC guests more dedicated products and areas for our younger travellers”.

MSC Cruises CEO Gianni Onorato said: “The LEGO Group and MSC Cruises are both family businesses – built on strong values – that are recognized the world over, so our two companies are a great match. The LEGO Group bricks and toys are close to the hearts of millions of people who grew up playing with them, and with this partnership we hope to give our younger guests some magical memories that they’ll treasure forever. We’re proud to be able to make The LEGO Group a contributor to the MSC cruise concept, and I know our younger guests are going to love this exciting new addition.”

Among a raft of enhancements to create unforgettable, fun and stress-free family cruises, the Renaissance ships will have separate clubs and facilities for five age groups, namely Baby (under 3s); Mini (3-6); Junior (7-11); Young (12-14) and Teen (15-17).

When the renewed MSC Armonia resumes active service on 19 November, 2014 with an inaugural cruise from Genoa, Italy, to France, Spain, Gibraltar and Portugal, her dedicated offerings of LEGO play materials will include:

  • LEGO® DUPLO® for under-3s, including fun games and challenges
  • Classic LEGO® bricks and Vertical Play Wall for 7-11 year olds
  • “Building Happening” for 6-11 year olds – themed builds with limited bricks
  • One LEGO EXPERIENCE DAY per cruise where all participants get a special LEGO® Master Builder Diploma
  • Two-metre LEGO mascot, called Sailor Walkabout, will join the MSC Cruises crew to meet and greet youngsters and add fun to onboard parades and events.

All these features will be available free of charge, and will be replicated on the two new additional ships of the MSC fleet to be delivered in 2017.

MSC Armonia will showcase her renovations on 19 November 2014 Grand Voyage cruise from $929 per person twin share for 10 nights to Las Palmas in the Canary Islands

Details: 1300 028502 (Australia), 0508 4278 473 (New Zealand),

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