Geneva, Switzerland, 20 July – MSC Cruises, the world’s largest privately-owned cruise line and market leader in Europe, announced today the launch of MSC Voyagers Club, the Company’s new loyalty programme that rewards experienced travellers and reinforces the Company’s consistent commitment to offer guests an exceptional all-around experience before, during and after their cruise.
MSC Voyagers Club rewards cruisers’ passion for adventure and their love of discovering new places. Joining the MSC Voyagers Club is free of charge, and is possible even before taking the cruise – all that is needed is a confirmed booking. Personalised cruise cards will be made available to MSC Voyagers Club members at the beginning of each sailing.
MSC Voyagers Club points are earned according to the on-board experience that guests opt for when sailing with MSC Cruises: Bella, Fantastica, Aurea or Yacht Club. In addition, prepaid onboard services and expenses will earn additional points.
The range of privileges extended to MSC Voyagers Club members includes, among others, dedicated events, milestone rewards and exclusive onboard offers, a level of care only possible from a family-owned company.
Exclusive events, complimentary gifts, and a special booklet with onboard offers on every cruise, or priority boarding and late cabin check-out for top tier can also be enjoyed by MSC Voyagers Club members.
From 19 July 2015, MSC Voyagers Club members will have an exclusive 5% discount on all future cruises. In addition, a broad array of select cruises – called Voyages Selection – will be available to them in advance at an accruable discount of up to 15%. When MSC Voyagers Club members book a cruise from the Voyages Selection, Silver, Gold and Black members will receive €/$50 of onboard credit per person.
MSC Cruises decided to cherish and reward its loyal travellers by opening the sales of MSC Meraviglia, the Company’s first new generation ship currently under construction at STX France, only to MSC Voyagers Club members from 22 June to 5 July, allowing them to book this much sought-after distinctive holiday experience two years in advance. This is another example of how MSC Cruises provides best-in-class service to all its guests.
The loyalty club enhancements are a complement to MSC Cruises’ determination to provide best-in-class cruising experiences while partnering with multiple global brands that are epitomes of excellence in their fields. Indeed, examples are the partnerships with the Lego Group and Chicco that are rooted in the Company’s commitment to creating unforgettable holidays for children and families. A partnership with restaurant brand Eataly adds high-end Italian cuisine made with exceptional ingredients to the fleet’s rich dining offer, while collaborations with Samsung and Expo 2015 – for which MSC Cruises is the Official Cruise Carrier – confirm the Company’s focus on technological innovation. The Company also recently announced a new partnership with Etihad Airways to develop winter cruising in the United Arab Emirates.
earlier this month MSC Cruises made the headlines when it announced that, as of December 2015, it will be the first global cruise line to offer travellers the opportunity to visit Cuba and set sail on one of the 16 cruises that MSC Opera will operate from Havana. MSC Cruises will give cruise travellers from around the world the unique chance to get aboard the completely renovated 65,542 GRT MSC Opera, part of the Company’s €200 million Renaissance programme, and cruise to Jamaica, the Cayman Islands and Mexico with two nights and two and a half days in the Cuban capital.
MSC Cruises is an ambitious young line that grew 800% in its first 10 years to become the fourth largest cruise company in the industry. The Company is set to double its fleet capacity by 2022, through a €5.1 billion investment plan, which includes orders for seven ships in two state-of-the-art prototypes.
Of these ships, MSC Cruises recently also announced the opening of sales for MSC Meraviglia’s inaugural cruises – the Company’s first new-generation ship, which is part of the above-mentioned investment plan. As of June 2016, the ship will sail in the Mediterranean from Barcelona, Genoa or Marseille. The second next-generation ship currently under construction, MSC Seaside will on the other hand sail year-round in the Caribbean starting in December 2017.