Global Travel Media » Blog Archive » MSC Cruises Ramps-Up “Serving You” Travel Agent Initiatives; Doubles Sales Force As North American Roadshow Begins

Home » Cruise » Currently Reading:

MSC Cruises Ramps-Up “Serving You” Travel Agent Initiatives; Doubles Sales Force As North American Roadshow Begins

May 19, 2014 Cruise No Comments Email Email

Just 45 days after launching its sweeping “Serving You” travel agent enhancements at CLIA’s Cruise3Sixty, MSC Cruises today announced that it has completed hiring to double its North American sales force. 

The announcement includes the promotion of Wayne Peyreau to regional vice president, Sales USA, and the appointment of Denise Reichwein as the new regional sales director for the North Eastern region of the U.S.

“More than ever, MSC Cruises is committed to the North American market, and we understand how critical the support of our travel agent partners is to building awareness and sales,” said Ken Muskat, executive vice president of Sales, PR & Guest Services. “These new sales team members – under the leadership of Wayne and Denise in the U.S. and Ian Patterson, managing director, Canada – demonstrate how seriously we take the ‘human factor’ to growth in this market.”

Since he joined MSC Cruises in 2011, Peyreau has been instrumental in shaping the U.S. sales organization with responsibility for Field Sales, National Accounts, Inside Sales and Sales Service.  He has helped restructure the sales organization to better support the line’s travel agent partners by implementing and overseeing training, Sales CRM management, developing new reporting tools and building preferred relationships with National Accounts, among others.

As Regional Vice President, Sales USA, Peyreau will be responsible for USA South Field Sales managers throughout Florida, Georgia, Alabama, South Carolina, North Carolina and Virginia as well as the Business Development Specialists and Sales Support Specialists in the Ft. Lauderdale headquarters.

Reichwein brings more than a quarter century of industry experience to MSC Cruises as the newly appointed regional sales director for the North Eastern region of the U.S. She will be responsible for managing the USA North Field Sales Managers covering New York, New Jersey, Pennsylvania, Illinois, Wisconsin, Indiana, Ohio, Michigan, Massachusetts, Rhode Island, Maryland, Connecticut, Delaware, and Washington, DC.

Prior to MSC, she spent seven years at Royal Caribbean International as a Business Development Manager in Eastern Pennsylvania, focusing on new business and building strong relationships with travel agent partners.  She also brings a point-of-view from the other side of the desk with more than 20 years of travel agency experience.  She has earned her Master Cruise Counselor, is a lifetime member of CLIA Education Programs and currently enrolled in the Elite Cruise Counselor Program.

These key leadership positions held by Peyreau, Reichwein and Patterson, along with the addition of the new Business Development Managers, Business Development Specialists, Sales Support Specialists and Sales Service team, provide a full complement of seasoned sales professionals to assist and support the travel agent community.

Travel agent partners around the U.S. and Canada will have the opportunity to meet their dedicated MSC Cruises sales contacts at a series of Serving You Roadshow events scheduled to kick-off on May 29 in Atlanta and continue throughout 2014 in more than 20 major markets and regions. Travel agents can locate and contact their regional representative for more information at

“Filling these roles, and fulfilling our promise to our travel agent partners, could not have happened at a more auspicious time as we convene this super-star group of sales specialists at our National Sales meeting beginning May 17th,” said Muskat. “This is a whole new direction and many new faces for MSC Cruises which demonstrates in no uncertain terms the company’s dedication to helping our travel agent partners grow with us.”

For more information about MSC Cruises, please visit, call 1-877-665-4655 or contact your local travel agency.

Comment on this Article:

Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership


Elite Partnership Sponsors


Premier Partnership Sponsors


Official Media Event Partner


Global Travel media endorses the following travel publication




11 12