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MTA – Timely opportunity beckons for all agents in the ‘year of change’

July 2, 2014 Mobile travel consulting No Comments Email Email

With the impact of this year’s major industry changes destined to emanate well into the future,  MTA – Mobile Travel Agents managing director, Roy Merricks has said now is the perfect time for all agents to knuckle down, embrace the changes and collectively, move forward.

“Major change is happening, this change is timely and to the benefit of us all,” Mr Merricks said.

“Equally good news is the fact that ever more increasing numbers of clients are coming back to travel agents in a world where our expertise, knowledge, experience and after sales support is again being valued by many more travellers.

“There will of course always be those who favour a complete DIY approach but our in-house research is clearly showing the return of many clients who, having placed their feet in DIY waters, have concluded we really can add value.

“As importantly, these returning clients recognise travel agents do not necessarily cost more at the end of the day.

“There’s a great deal of work still to be done to ensure clients understand that we are professionals, and need to be paid as such.

“Over the coming months and years ATAS will play a vital role in reinforcing the fact that travel agents are professionals.

“We should all support that with our own actions.

“There can be no doubt now is the perfect time to again introduce these appreciative clients to the concept of working together with us to research their travel experiences AND to booking and service fees.

“We are not doing ourselves any favours if as professionals across our industry we don’t value ourselves and confidently charge appropriately. Its an opportunity we can’t afford to miss.”

“Finally there’s client selection.  While the phrase “Your Travel Agent for Life” sums up very nicely a travel agent’s ultimate client relationship goal, to achieve it we need to be careful when accepting clients.

“We can’t allow the wrong people to waste our valuable time when there are so many who genuinely appreciate what we do.”

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