Last night marked the official launch of the brand new Mudgee Region visitor’s guide. In keeping with the recently launched Reset Your Senses campaign, the newly designed visitors guide is the perfect visual representation of reinvigorated brand direction. Encompassing Mudgee, Gulgong, Rylstone and Kandos, the guide showcases the very best of the region.
“It’s fantastic be be unveiling the new visitor’s guide here in Mudgee tonight. We’re extremely proud of the way it’s come together and we feel it aligns perfectly with the new trajectory in which we’re heading with the Mudgee Region brand at large.” – Said Cara George, CEO of Mudgee Region Tourism.
The guide will be available to the public this weekend at the Mudgee Food & Wine Festival at Balmoral Beach. An extensive distribution plan (totalling 100 thousand units) will see every resident in the Mid-Western Regional Council area receive a copy of the guide. In addition it will be made available across various NSW, QLD, VIC and SA Visitor Information Centre’s.
“We’ve taken an ambitious approach with the distribution which will see us reach a large mass of prospective visitors.” Said Russell Holden, Chairman of the Mudgee Region Board. “ And with flights having resumed recently between Mudgee and Sydney, there really has never been a better time to visit.”
For more information on the Mudgee Region visit www.visitmudgeeregion.com.au.