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Multi-generational holidays move to mainstream

April 8, 2016 Headline News No Comments Print Print Email Email

egtmedia59Australians are increasingly embracing multi-generational travel, seeing it as an opportunity to spend quality time with the whole family, not only a chance for a free trip from the oldies and a helping hand with the kids, according to newly released findings from Expedia.com.au’s annual State of the Nation report.

In the lead up to the Easter holidays, Expedia is seeing searches for family hotel rooms increase more than 20% year-on-year. More than a third (35%) of Australian travellers report they have been on holiday with more than one generation of their family in the last two years, rising to 46% among Australian parents with children 17 and under.

Close to two thirds of Aussie parents (63%) say they always took multi-generation holidays prior to having children, believing they are a nice way to spend time as a family (92%). Who foots the bill is also a consideration, with 45% agreeing to trips being funded by the older generation.http://eventscrm.ttgasia.com/ttg2016/itcma/buyer/itcma_buyer.asp?code=GlobalTravelMedia

Regardless of who pays, parents value the additional help looking after the kids on a multi-generation holiday with 80% saying it makes their holiday more relaxing. Men appreciate the extra sets of hands more than women with 81% of men saying multi-generation travel makes their holidays more relaxing versus 76% of women.

Four in 10 Aussie parents (38%) admit they probably wouldn’t invite grandparents, aunties or uncles if it wasn’t for the free babysitting.

Expedia.com.au travel expert, Kelly Cull, says: “A multi-generation escape with parents, kids, siblings and grandparents has a positive impact on all family members as they explore, learn and laugh together. What’s more, children get to enjoy the company of other relatives while parents can catch some brief moments alone.”

“There are lots of excellent accommodation options on Expedia.com.au, like serviced apartments, for travelling tribes that allow everyone to share the fun but also have their own privacy, which is important.”

Expedia.com.au’s top five recommended destinations for travelling tribes this Easter:

  1. The Whitsundays
  2. Fiji
  3. Hawaii
  4. Tasmania
  5. New Zealand 

Aussie parents not deterred by long-haul travel with kids 

Longer flights can lead to cabin fever and restless children however the State of the Nation report reveals extended travel time doesn’t deter Australian parents. On average, Aussie parents are willing to travel up to 12 hours with their kids to reach a destination.

Travel time aside, parents are taking kids on holidays abroad thanks to greater affordability of overseas destinations and cheaper flights. Close to eight in ten (79%) Australian children (aged 17 and under) have been overseas.

Kelly Cull added: “While visiting family and friends overseas and opening our children’s eyes to new cultural experiences are key motivations for travelling with kids, it essentially comes down to affordability. With holiday packages offering reasonably priced deals for families, and cheaper flights thanks to low-cost carriers, international family holidays are enticing.”

Taking flight at a younger age gives kids the advantage in counting stamps in their passports. The report found, on average, Australian children have visited up to five countries in their lifetime while the average adult has travelled to seven. The head start is a result of today’s kids receiving their first passport, on average, at 4.3 years old – a stark contrast to the average Australian international traveller (aged 18 and over) who received theirs at 18.7 years of age.

The survey report defines an Australian parent as an Australian adult who has been overseas in the past two years and/or intends to travel in the next 12 months and who has as child/ren aged 17 under.

The study was conducted amongst 2,784 Australians aged 18 and older from 17  September to 6 October 2015.

Edited by Peter Needham

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