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Music star Richard Marx in Australia for a new HotelsCombined brand campaign

December 12, 2016 OTA News No Comments Email Email

Soft-rock star Richard Marx is back performing his memorable hit ‘Right Here Waiting’ in a new TV commercial filmed in Australia last month for HotelsCombined, the world’s largest hotels booking site. The commercial will launch across TV screens on 11 December.

‘Right Here Waiting’ topped charts around the world when it was released in 1989, reached platinum sales, and is Marx’s most frequently covered song.

Unknown to any locals, Richard was in Australia last month with his wife Daisy Fuentes specifically for the three-day shoot, which took place in a studio, sports oval and offices.

 

The brainchild of creative and media agency CHE Proximity, the TV commercial features Marx crooning ‘Right Here Waiting’ at the piano, with HotelsCombined’s mascot Max atop the piano describing the HotelsCombined price comparison process.

The TV commercial leads a new campaign for HotelsCombined, comprising a series of 30- and 15-second spots across free-to-air and subscription television, with Marx and Max in various scenes, from a piano, to an office, to bedroom, and bus stop. These will be carried through to social media on YouTube and Facebook, with Marx and Max filmed against a variety of backdrops, retaining HotelsCombined’s tagline ‘The best hotel deals. Guaranteed’.

Marx says: “HotelsCombined is a well-recognised global brand that I am proud to partner with in its new campaign. The shoot was enormous fun, and the first time I’ve performed at a piano with a mascot like Max to deliver humour! Daisy and I always love coming back to Australia. It was my fifteenth visit to this beautiful country – and my second visit this year alone after my June Australian tour.”

Chris Rivett, Head of Marketing AU/NZ at HotelsCombined, says: “Booking travel online can often be a frustrating process requiring a lot of time, research and anxiety from users around whether they’ve booked the best deal. The campaign aims to communicate that HotelsCombined simplifies the booking process by comparing all the top travel sites in one simple search, and that we’re confident enough in our product to also offer our users a best price guarantee.

“We had been saying for some time that the best hotel deals were Right Here Waiting For You so the Max-Marx partnership was perfect to demonstrate what our brand does best. We want Australians to know who HotelsCombined are, and that we’re right here waiting to help them get the best deal on their hotel.

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