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MustSee Mobile Guide Platform Releases New NYC Art, Architecture and Travel Audio Guides

November 6, 2013 Destination North America No Comments Email Email

With an eye to providing a mobile guide platform for 37,000 museums and cultural institutions, and the thousands of tour guides, travel writers and enthusiasts, the MustSee service has released five new audio guides about art, architecture and history in New York City.

The free iOS MustSee app and website service [] provides a technological solution for creators to tell their stories in a mobile guide app and set their own price. The mobile guide e-commerce platform gives creators a method to generate revenue directly from their content.ARETE MEDIA MUSTSEE APP

“The MustSee guide service provides cultural institutions and individuals an easy way to build their own mobile guide while ARETE MEDIA MUSTSEE APPdeveloping a community of creators and guide users,” said John Soppe, CEO of Arete Media, creator of MustSee. “The recent $15 million injection by Bloomberg Philanthropies to upgrade mobile guides for five museums demonstrates the value of the technology and the needs of the cultural marketplace.”

Most cultural institutions require grants and other funding sources to develop mobile app technology. The MustSee guide service lets them focus their efforts on creating high quality and engaging content.

The five new audio guides show MustSee’s ability to deliver a strong mobile guide experience using GPS technology, mapping, social media sharing and many other features. These guides are available for free until the end of 2013:

Art in El Barrio: East Harlem and Its Cultural Institutions – Jason Dubs guides you through the East Harlem neighborhood known as El Barrio. He gives detailed insights into El Museo del Barrio and takes you to La Marqueta, La Casa Azul bookstore and other local institutions.

Digging Up Old New York – Madeline Kearin tells the early history of New York City with profiles of Fraunces Tavern, Merchant’s House Museum, Seneca Village and many more.

Faces in the Frick – Jilly Pfifferling’s has created a tour of portrait masterpieces in The Frick Collection. Pfifferling explores the historical context of painted and sculptured portraits from Hans Memling to Titian.

New York’s Hidden Renaissance – The guide helps users discover 12 different buildings in New York that were designed in the style of Italian Renaissance architecture. Anna Majeski trains your eyes on the numerous beautiful aspects of each location, including The Morgan Library & Museum and the Payne Whitney Mansion.

SoHo’s History of Art & Architecture – Lindsay Ganter focuses on the early history of art and architecture in SoHo’s cast iron buildings and on the migration of artists such as Donald Judd, Jeffrey Lew, and Alice Aycock to the neighborhood.

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