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Myanmar allures Japanese tourists with pristine beaches, magical lakes

September 26, 2017 Destination ASEAN No Comments Email Email

Building on its deep historical relationship with Japan, Myanmar is gearing up to expand its market into East Asia. At the JATA Expo
2017, Myanmar Tourism Marketing has taken to introduce a range of its top destinations, which includes the pristine beaches and islands of the Myeik Archipelago and Inle Lake.
Statistics show, there were more than 100,000 Japanese travellers who visited Myanmar in 2016, but only about a quarter were tourists. Most Japanese travellers to Myanmar are business travellers and workers in the development assistance sector.

Myanmar Tourism Marketing Chairperson May Myat Mon Win says, “The potential to grow Myanmar as a leisure destination is normous. Currently 75 per cent of visitors to our country come here for business reasons but soon enough they, too, discover the incredible variety of fun activities and attractions.”

Eyeing the potential of attracting Japanese visitors to stay for holiday, Myanmar tourism authorities have begun to focus industry development on attractions found to be popular among Japanese travellers, notably beautiful beaches and scenic coastlines including
Ngapali Beach, Ngwe Saung Beach, Chaung Tha Beach and the Myeik Archipelago.

Located in Shan State, 1,000 metres above sea level, the magical Inle Lake is yet another popular destination. Home to the Intha people and many other ethnic minorities, Inle Lake has a dreamlike character with its well-preserved local culture and spectacular scenery. Here, fishermen in their shallow boats cast their cone-shaped bamboo down in the lake to trap fish, and lake-dwelling farmers tend to their floating gardens from their canoes.

Down the southernmost part of Myanmar, visitors can enjoy the natural beauty of the Mergui Archipelago. A constant pick among adventure travellers, Mergui is known for its extraordinarily white sandy beaches, mangrove rivers and lush tropical rainforest.

Meanwhile, over in Rakhine State, Ngapali Beach stretches over the Bay of Bengal. It is said to be one of the best beaches in the country due to its soft white sand and crystal clear waters.

“Japan is truly important as a tourism market so we are dedicating resources to create attractive travel packages that will inspire more Japanese people to visit Myanmar. We’ll also keep improving the experience so that visitors will return home very pleased and eager to share their experience with their friends, therefore creating greater awareness about Myanmar,” May Myat Mon Win adds.

Along with its transition to democracy, Myanmar has continually attracted visitors from around the world interested to discover its mystery and charms. Among some of the top tourist destinations in the country are Yangon, Mandalay, Bagan, Inle Lake, Mrauk U,
Pyin Oo Lwin, Kalaw and Pindaya.

Visitors have also fallen for the charms of the cities. Yangon, an old city with Victorian buildings, tree-lined avenues and a bustling vibe of city life is the gateway to Myanmar.

Yangon has direct air links with major international cities, including Tokyo.

As the last royal capital of Myanmar, Mandalay is considered the centre of Burmese culture, a city of artisans and a trading centre of goods. In the vicinity of Mandalay are the former royal capitals and religious centres of Amarapura, Mingun, Inwa (Ava) and
Sagaing. Mandalay has direct air links with Bangkok, Singapore, Chiang Mai and Kunming.

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