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Myanmar Tourism and Marketing and ITC team up to present Kayah state ITB Berlin

March 13, 2017 Destination ASEAN No Comments Email Email

At ITB Berlin, Myanmar Tourism Marketing (MTM) in partnership with the International Trade Centre (ITC) will be presenting Myanmar’s latest attraction: Kayah state.

A recently opened destination in the east of Myanmar, Kayah state is a gem for pioneers seeking inspiring travel and an encounter with localcommunities. Travel media and trade participants are invited to discover new tours, community visits and cultural experiences that will bepresented at the ITB Berlin.

Myanmar is viewed by many industry observers as among the world’s most promising emerging travel destinations, attracting more than 5 million international visitors in 2016.  Tourism in Myanmar has so far been concentrated on traditional highlights: the bustling capital of Yangon, the colonial era charm of Mandalay, the temples of Bagan and tranquil beauty of Inle Lake. Recent political changes have stimulated tremendous interest from international visitors wishing to go beyond these highlights and discover new and authentic regions in Myanmar.

Closed for over half a century and recently opened to visitors, Kayah state is now accessible by air and road, and provides one of Southeast Asia´s last frontiers for inspiring, authentic travel. With pristine nature, ethnic diversity and a location close to famous Inle Lake and the Thai border,Kayah holds great potential for community based tourism in the small local villages and offers a privileged insight into traditional ways of life.

Since 2014, ITC, in partnership with the Myanmar Ministry of Hotels and Tourism and Ministry of Commerce, has supported the development ofnew cultural and nature tourism products in Kayah state. The objective is to establish a new tourism destination in Kayah with minimal disruption to the local environment and existing way of life, opening the potential for sustainable, community driven economic development.

During their stay, visitors can enjoy Kayah’s beautiful nature, participate in cultural exchange, experience village life, play golf in the fascinating, ancient scenery and lounge around the pools of luxury hotels. Guests can follow the “trail of the ancestors” with local villages as guides and samplelocal cuisine at a “jungle picnic”. The tours are targeting guests who wish to leave the ‘beaten path’ and experience the true local culture that exists outside traditional tourist routes.

Myanmar presents Kayah State, an authentic destination

Join us for a presentation ‘Myanmar presents Kayah State, an authentic destination’ in Hall 4.1.b. Adventure Stage & Event Area from12.00-13.00 on 10 March 2017.

Learn about Kayah state and its amazing ethnic diversity, spectacular landscapes, and how the political changes are opening up this region. Be inspired by new and upcoming cultural, adventure and community tourism products that could be integrated into existing and new Myanmar travel packages. Have a taste of delicious snacks from Myanmar. A team of experts will be available for further information after the presentation.

Visit the Myanmar stand at ITB Berlin

Myanmar representatives  and ITC staff will be ready to provide further information throughout ITB Berlin. The team includes Pascal Kho Twe, aprize winning Myanmar author of ‘From the Land of Green Ghosts’ and a native of the Kayah Padaung ‘Long Neck’ Tribe, and Peter Richards, who is a founding member of the Thai Community-Based Institute, and has more than 15 years of hands-on experience working in Asia working at the crossroads of responsible tourism and community development.

To make a pre-appointment with representatives at the Myanmar stand or for further information, please contact Ms. Tatiana Iskindirova

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