Malaysia Convention Bureau & Exhibition (MyCEB) China office has introduced “ WeChat “ with the aim to create awareness on Malaysia as a top-of-mind business events destination. This initiative reflects a profound objective to reach out to the industry partners who are the high users of WeChat and it provides the opportunity to leverage on the social media and applying a different approach to reach and engage customers. Usual applications allow up to 30 members for Group Messaging, but WeChat allows more. China is among the top three markets for meetings and incentives and Malaysia has often been chosen as a preferred host destination. Last year, several incentive groups from the mainland chose Malaysia as the host venue for their incentive group meetings and visits. One such group is the Perfect China incentive group (3,500 delegates).
Besides Perfect China, other high-profile China-based organisations also made debut in Malaysia. They were; a renown pharmaceutical annual sales conference 2014, the 2013 International Dragon Award (IDA) Annual Conference, a Chinese life insurance and financial services industry event attended by over 5,000 attendees and the Crador Global Network Conference that saw some 13,000 participants from nine countries converged in Kuala Lumpur.
Why Malaysia? There are several reasons as to why Malaysia is a convenient destination to host and organise events, mainly it’s due to the following; the multi-cultural population and the rich cultural diversities which caters well to the different cultures, value-for-money destination – the good foreign exchange provides as affordable bargains for delegates, the country’s strategic location between East and West and Malaysia’s world-class infrastructure and friendly services.
The newly-introduced WeChat application will indeed enhance and complement marketing goals and help market Malaysia in China more efficiently. The following is MyCEB’s WeChat account QR.