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Mystery surrounds latest Accor property and car winner

August 12, 2014 Headline News, Hotel News No Comments Email Email

egtmedia59Giant hotel group Accor is on the brink of announcing the largest Ibis hotel in Australasia.

The location will probably be announced next week. So where will property be? It will be located in Australia, but the company’s chief operating officer Asia-Pacific Simon McGrath was revealing no further clues during a press briefing at the World of Accor function in Sydney on Thursday.Accor Pacific Chief Operating Officer Simon McGrath and Accor PR executive Bridie Commerford

World of Accor, the biggest hotel exhibition and sales mission across the Asia Pacific, celebrates it’s 11th year in 2014. The expo started in Jakarta this year and arrived in Sydney last week at the Sofitel Wentworth Sydney. Channel 7 celebrities Melissa Doyle and Larry Emdur hosted events and entertainment was provided by house DJ Kate Monroe.

While all registered visitors to World of Accor stand the chance to win a brand new Peugeot Allure 308 and World of Accora range of major travel and accommodation prizes – it was still unclear late last week exactly who had won the car. The winner is understood to be working with her company to see if its policy allows her to receive the prize, leaving open the possibility that Accor might have to re-draw the car for the first time in 11 years.

This morning (Tuesday 12 August), the winner, described as a professional services executive assistant, was said to be still working with her company on accepting the gift. Accor said no re-draw was planned “at this stage”.

More certain about her prize was another lucky winner, Janelle Ostergard, product manager at ATS Pacific, who won return business class flights for two with Qantas to Dubai. She will stay at the Sofitel Dubai Downtown.

Back on the accommodation front, McGrath said that as well as strong performance by Ibis at the budget end of Accor’s portfolio, the luxury end of the market was booming.

Room rates and revpar were rising and the trend seemed set to continue. Sydney and Melbourne were showing healthy growth and although Perth and Brisbane had declined in the first half of the year, it represented a fall from the “dizzy heights of the mining boom”.

Accor is growing and will keep on doing so.

“Growth is part of our DNA,” McGrath said, adding that Australia was profitable and was probably the fourth or fifth largest region for Accor in the world.

“Never before have we had the support from government we have today,” McGrath said about Australia.

“The last four state elections and the federal election all recognised tourism as an economic pillar for growth. That was largely driven by the Deloitte Report of 2013 which talked about the super-growth industries. Tourism rated as one of the top four.”

McGrath said the debate had shifted from discussing the need for more supply in the form of hotels and hotel rooms.

“Government’s responsibility is mainly to influence the demand drivers, and supply will come as a result of that. Those demand drivers are Barangaroo, the Sydney Exhibition and Convention Centre, Adelaide Oval, development in Western Australia, refurbishment of Brisbane Conveniton Centre, possible expansion of Melbourne Convention Centre. I think governments are starting to understand that that’s where they are best able to support the industry.”

Investment would follow those demand drivers and it was already flowing in, McGrath added.

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Written by : Peter Needham

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