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Naked flight attendants grab attention for cheapflights

May 1, 2014 Headline News, OTA News 2 Comments Email Email

egtmedia59Naked flight attendants. If that doesn’t get your attention, nothing will. The Momondo Group used the phrase, along with body-painted flight attendants (not quite naked but at first glance, maybe) and a three-dimensional chalk art creation  to spruik its new, next-generation Cheapflights website in the Auckland CBD yesterday.

New Zealand is the first country to receive a series of new features and enhancements for cheapflights.co.nz.


Cheapflights is a family of travel websites owned by the private media company Momondo Group which claims one of the world’s most popular travel search websites in nine countries.  Momondo Group selected New Zealand as one of two early test-markets for the next generation-site and unveiled the new site today after final user testing.  Web-banner-300-250

The company says its Australian site, Cheapflights.com.au, is one of the fastest growing of the group’s travel search websites.

The new “meta” site features a simplified user interface designed to make it easier to search through millions of flights and travel options faster – as well as quickly filter and compare results, according to whether holidaymakers want the “cheapest” or the “quickest” option.

Cheapflights.co.nz now also features “chart view” and “calendar view” options to enable users to easily find the cheapest days and times to travel.

The  launch was celebrated in Auckland’s harbourside Britomart precinct with body-painted flight attendants encouraging passers-by to get into the picture by posing next to a 3D chalk artwork of some of the world’s most popular landmarks and to explore the world via the new site.

Flight attendants pose in Auckland

Flight attendants pose in Auckland

According to the latest data from cheapflights.co.nz, New Zealanders are already pushing their adventure- holiday boundaries in 2014. The latest data reveals the top emerging destinations – the biggest movers in terms of flight searches on the site – were Stockholm (Sweden), Cork (Ireland) and Milan (Italy). Other cities recording large increases in searches were Venice, Italy (4th); Prague, Czech Republic; (5th); Cairo, Egypt (6th); Seattle, USA (7th) and Seoul, South Korea (8th) with Bangalore, India, and Rome, Italy, rounding off the top ten risers.

The new Cheapflights site lets users to compare a wider range of airlines and travel companies across the market, helping them to find the best options – whether by price, convenience, duration or carrier – to meet their needs.

A new “fast insights” feature enables users to quickly find the latest local prices for taxis, buses and a range of local goods – from clothing to coffee, from eggs to water and a range of beers.

Pages are served faster thanks to new optimised requests, helping users find flights and information more quickly – and the site now uses “responsive design”, meaning content now better fits on a range of screen sizes; making it easier to view on laptops, tablets, smartphones and the next generation of portable devices.

Momondo Group chief executive Hugo Burge said New Zealand was the first country to benefit from the company’s new search technology, smart filters and simplified design.

Cheapflights launch in Auckland“New Zealand has proved an excellent test market to help develop the first of our next gen sites – and users here have really helped shape and inform our thinking. Given that Kiwis are known for travelling far and wide, it makes sense to launch the first of our new sites here.”

Skygate began sourcing complex air-travel data in 1992, while Cheapflights began online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries in 2006. The Group has offices in London, Copenhagen, Boston and Toronto.

Edited by : Peter Needham

Currently there are "2 comments" on this Article:

  1. David Allen says:

    Well I am pleased that it was a warm day for the brave models. However the marketing hype of air meta search seems to once again be ahead of the reality.

    A 5 minute search of flights from OOL – SVG out 17/6 and back 18/7 revealed that their best fare result was in fact around 10% MORE EXPENSIVE than a site that is better known for selling room nights than flights!

    Colourful marketing is good but especially with online travel you must follow the 4 P’s. Whilst it seems they may have touched on the first 3 – Provocative, Personal and Plain spoken, the last is critical and that is to be Plausible.

  2. Cheapflights says:

    Thank you for your feedback.
    We’ll certainly have a look at this route and see what has happened.
    As you know we operate in a dynamic market – and flight prices change according to a number of variables, so we always advise travellers to do their homework and compare a number of options.
    Cheapflights.co.nz is designed to help with that comparison by cross-checking multiple airlines, travel agencies and online travel agencies in one simple search. We always endeavour to have the cheapest prices and ensure the flight also has availability for that price. However when dealing with millions of prices on a daily basis we may occasionally not pick up the cheapest fare. We are working hard on this. Great to hear we got the other “P’s” right.

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