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Natasha Bedingdield Takes The Stage At Aloft Kuala Lumpur Sentral For Starwood Preferred Guest’s ‘Hear The Music, See The World’ Exclusive Global Music Series

August 19, 2014 Hotel News No Comments Email Email

Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), in partnership with Live Nation Entertainment, Inc. , the world’s leading live entertainment and e-commerce company, today staged an exclusive performance featuring Natasha Bedingfield as part of its On Tour With SPG: Hear The Music, See The World global music series.

Operation-SmileThe fourth event of the nine-part series took place at the sassy Aloft Kuala Lumpur Sentral, Malaysia, featuring an intimate live acoustic performance specially tailored for Aloft Hotels in

“As the leader in the hotel loyalty space, our innovative Starwood Preferred Guest loyalty program allows SPG members to gain access like no other and enjoy an array benefits that comes with being a loyal member,” Irene Lin, Director, Distribution, Loyalty and Partnerships, Starwood Hotels and Resorts, Asia Pacific. “Already in its third consecutive year, SPG’s Hear The Music, See The World global music series allows our members passionate about music to experience one-of-kind concerts.”

As part of the 2014 series, each of Starwood’s nine diverse hotel brands have and will set the stage for the Hear the Music, See the World series with each featuring customized components of the brand’s persona and style at the show. The incredible destinations that have hosted these unique live performances for SPG members this year include Toronto, New York and Munich; with upcoming performances in Dubai and Guangzhou, among others. Transcending musical genres from rock, hip-hop, electronic to pop, each experience is set to capture the individualistic style, décor and spirit of Starwood’s nine distinct brands, highlighting each brand’s passion points that define each host property.

Natasha Bedingfield epitomizes the sassy sophistication and energetic vibrancy of Aloft Hotels. Natasha grew up in southeast London where she and her siblings were raised around music, largely encouraged by her parents.

Natasha’s debut studio album, Unwritten, was released in September 2004 and contained uptempo pop rock songs and influences from R&B music that enjoyed international success with over 2.3 million copies sold worldwide. Her single, Unwritten, became American radio’s most-played song of 2006. Natasha has been nominated for several awards, including Best Female Artist and Best Female Pop Vocal Performance. Natasha writes songs everyday, has some wonderful projects in the works and is almost finished her 4th album.

“I’ve had a lot of opportunities to travel all over the world and am glad to be in Malaysia to perform at the Aloft Kuala Lumpur Sentral,” said Natasha Bedingfield. “Starwood really put together something magical for their members, and I am excited to share this experience with my fans in Asia.”

Together with Live Nation, Starwood has created a global music series that resonates with SPG members offering personal, unparalleled access to renowned artists at some of the company’s most spectacular properties around the world. In addition, as the exclusive hotel partner, Starwood provides purchasers on the LiveNation.com site with a “Where to Stay” page, directing concertgoers to the nearest Starwood hotel. Customized hotel bookings for Live Nation artists on tour will also be coordinated by Starwood, working in tangent with the company’s touring division.

SPG not only allows members to use their Starpoints for Free Night Awards and Award Flights amongst other redemption opportunities, but are also able to bid on money-can’t-buy experiences and events with SPG MomentsSM, such as the Hear The Music, See The World global music series.

For more information on Hear The Music, See The World moments and other one-of-a-kind experiences, please visit:spg.com/moments.

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