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Nation-Wide Survey Reveals Experiences We Put At Top Of Our ‘Bucket Lists’

August 22, 2014 Statistics & Trends No Comments Email Email

Choosi, a popular Australian insurance comparison website, has released a national survey today highlighting the top activities Australians want to tick off their proverbial ‘bucket list’.

Travel heads the list for most people with visiting an overseas country coming in at number one, followed by the romance ofdoing a road trip and a visit to the Pyramids. Other activities which rate highly include a trip to Ayers Rockswimming with a dolphin and going on safari. But travel is not the only thing on people’s minds, with cultural pursuits such as writing a book andlearning to play a musical instrument also featuring on the list.




  • trip to Ayers Rock is the top item for the over 65s (27%), as well as singles and families (26%);
  • Swimming with a dolphin is ranked lowest among over 65s (12%), but almost a third of women (27%) rate this a winner;
  • Males are more likely than females to want to go to space (29%) and learn to fly a plane (13%);
  • walk on the Great Wall of China (17%), a hot air balloon ride (14%) and scuba diving (6%) are other experiences people want to tick off their list;
  • Skydiving (23%) and getting a tattoo (14%) are highest among 18-24 year-olds, but lowest among over 65s;
  • Riding a camel rates only 3% across the general population, but is highest among women (5%).

“It’s no surprise that travel experiences rate at the top of most people’s bucket lists, but the survey also reveals a range of interesting and distinct variations across different parts of the country, men vs women and the young vs the young at heart,” said Choosi’s David Parsons. “In addition, despite our love of the great outdoors, hitting the road for a ride in a Harleyrunning a marathon or riding a camel rate at the bottom of the top activities listed by respondents.” 


Men Are keen to go to space and learn to fly a plane
Women Want to swim with a dolphin or go on safari
Singles Reveal overseas and local travel are top of their lists
Families See a road trip as a great experience with the kids
18-24 years  of age List skydiving and getting a tattoo as top priorities
65+ years of age Want to give time to writing a book or learning to play an instrument
 BUCKET LIST ITEMS                                                       REGIONAL VARIATIONS
Visit an overseas country The No 1 experience for those living in the Northern Territory
Do a road trip Drives those predominantly living in regional Qld
Visit the Pyramids Tasmanians are the keenest for this experience
Go to Ayers Rock Top adventure for those in the ACT
Swim with a dolphin This experience makes the biggest splash with those in the NT
Go on safari People in regional WA are keen to pack up and take this adventure
Write a book Those in the ACT sign off on this one
Walk the Great Wall of China Perth residents put this at the top of their wish-list
Ride in a hot air balloon People in regional WA, Adelaide and regional SA love this one
Go to space Sydneysiders and those in regional NSW rank this top of their list
Learn to play an instrument The ACT is in tune with this idea
Learn to fly an aeroplane This activity gains greatest altitude with respondents from the NT
Go skydiving South Australians leap ahead on this one
Get a tattoo Melbournians have this one inked
Go scuba diving Regional Victorians want to dive in here
Ride a Harley Residents in regional SA want to hit the bitumen with this activity
Run a marathon This gets the pulse of Tasmanians going
Ride a camel Those in regional WA see this as the ride of a lifetime

The concept of the ‘bucket list’ was made famous by the 2008 film of the same name starring Morgan Freeman and Jack Nicholson. The concept focused on people building a wish list of key things they want to do before they ‘kicked the bucket’.

David added that as part of its ongoing research, Choosi is running a competition at its website inviting people to share their top ‘bucket list’ items. Winners can win up to $2,000 in a prepaid Visa card and the competition is open until September 10.

Research methodology:

National research firm Ruby Cha Cha co-ordinated a total of 1290 online interviews on behalf of Choosi between May 16-24, 2014. The sample audience was a representative sample of the Australian population 18+ years in terms of age, sex and area. Quotas were set on these variables reflecting ABS estimates and small adjustments made through final data weighting.

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