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National Car Rental Launches “Premier Selection” Luxury Vehicle Rental

October 7, 2013 Motoring No Comments Email Email

At many of the nation’s busiest airports, National Car Rental is introducing its “Premier Selection” – a special section of the rental lot where customers can choose such upscale nameplates as the Cadillac Escalade, Lincoln Navigator or Lexus IS250.  

Initially piloted in the Phoenix, Minneapolis and Cleveland markets, Premier Selection is now rolling out nationwide and will be available by the year’s end in approximately 25 National airport locations throughout the U.S.


National Car Rental Launches “Premier Selection” Luxury Vehicle Rental.

National, well known for its service to business travelers, prides itself on offering convenience and efficiency to its busy, on-the-go customers. Consistent with the brand’s commitment to providing “speed, choice, and control,” Premier Selection vehicles are clearly marked so customers can easily identify and upgrade their rental without ever visiting the rental counter.

“We’ve seen an increase in requests for high-end vehicles from our customers, and we’re pleased to offer a range of vehicles that exceeds their expectations,” said Rob Connors, assistant vice president of brand marketing, National Car Rental. “Whether closing a deal or entertaining clients, our customers occasionally need the extra prestige that comes along with these upscale vehicles.”

National launched Premier Selection with input from road warriors, including members of its award-winning Emerald Club. The rental car brand tapped into its 300-member Emerald Exchange Community, which consists of Emerald Club members who travel and rent vehicles regularly, for feedback during the program’s pilot phase. “We are committed to providing premium service to today’s business pros, and National’s Emerald Exchange Community was able to help us fine tune the Premier Selection program by offering invaluable, real-time insights into the minds of business travelers,” said Connors. Specifically, the Community helped develop the program’s name and provided feedback regarding signage and vehicle placement on the rental lot.

By year’s end, National’s Premier Selection will be featured at several U.S. airports, including:

  • Hartsfield-Jackson Atlanta International Airport
  • Los Angeles International Airport
  • Dallas/Ft. Worth Airport
  • Denver International Airport
  • Orlando International Airport
  • Phoenix Sky Harbor International Airport
  • Chicago O’Hare International Airport
  • Minneapolis-St. Paul International Airport
  • Boston Logan International Airport
  • Seattle-Tacoma International Airport
  • Fort Lauderdale-Hollywood International Airport
  • Baltimore Washington International Airport
  • Newark Liberty International Airport

For more information on National Car Rental, visit

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