In what represents the Solomon islands Visitors Bureau (SIVB) biggest ever TV promotion, a dedicated Solomon Islands travelogue will be broadcast on National Geographic’s ‘World traveller’ program across Australia, New Zealand and Asia throughout May.
Reaching an estimated 24 million National Geographic channel subscribers, the five-minute program is the result of a visit by a National Geographic crew last November filming in and around Honiara, Gizo, Munda, Tetepare Conservation Island and Ugele Village on Rendova Island.
The travelogue focuses on the country’s unique culture, WWII history, natural environment, diving, surfing, flora and fauna including a glimpse into turtle wrangling on the eco-oriented Tetepare Island.
Describing the event as a “beyond major” opportunity for the country’s tourism industry, SIVB CEO, Josefa ‘Jo’ Tuamoto said the travelogue was exactly the right vehicle to firmly propel the Solomon Islands into the full glare of the tourism spotlight in Australia, New Zealand and trans-Asia.
“National Geographic’s reach is incredible and the potential this vehicle has to showcase our tourism potential is enormous,” Mr Tuamoto said.
“We know we will be reaching directly into the hearts and homes of literally millions of people across the Asia-Pacific.”