Nature Is Speaking to Hong Kong, Campaign Continues with Global Premiere of Cantonese Films with Chinese Stars
Beginning today, #HKIsListening to the free-flowing voice of Zhou Xun in her personification of Water for Conservation International Hong Kong’s latest Nature Is Speaking film. People in Hong Kong can also look forward to the delicate tones of Tang Wei’s Flower to be premiered on 13 May in the SAR. Each of the films carry the universal message that Nature doesn’t need people. People need nature.
With the global premiere of the Cantonese versions of Water and Flower, Hong Kong is now the centre of attention for Conservation International’s provocative global public awareness campaign designed to inspire people to think differently about the role nature plays in their lives. Impressions for the eight English language versions of the films have reached more than 2 billion since the campaign launched in the United States in October 2014, and Mainland China’s versions have received more than 13 million views on Weibo since they launched last month.
To create Nature Is Speaking, Conservation International worked with Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab under the creative direction of TBWA\MAL’s Chairman Lee Clow, the mastermind behind Apple’s Think Different campaign. In Hong Kong, the films are either subtitled or voiced by Cantonese-speaking celebrities — bringing the message directly to Hong Kong. Later this year, more films will be voiced in Cantonese for Hong Kong. The films were designed to provoke conversation about the vital links between nature and humans’ future survival on the planet.
“I believe many people think of flowers like I had done before, merely as decoration; something that we put into a vase to look beautiful; something dispensable,” says celebrity environmentalist Tang Wei, the voice of Flower.
On the contrary, as Tang Wei says on behalf of the planet’s flowers: “Life starts with me. You see I feed people. Every fruit comes from me. Every potato. Me. Every kernel of corn. Me. Every grain of rice. Me. People underestimate the power of a pretty little flower. Because their life starts with me, and it could end without me.” – Flower, Nature Is Speaking.
Or, as Zhou Xun says on behalf of water: “Where will humans find me when there are billions more of them around? Where will they find themselves? Will they wage wars over me? Like they do over everything else? That’s always an option. But it’s not the only option.” – Water, Nature Is Speaking.
“After this project, I realised that the flower is just like air, water and soil. All are essential to our everyday life. If the flower is gone, all our life will end. I hope we and our children can live in a world that is safe and clean. So how can we protect our planet? I hope we can gather efforts from every single person. It might be difficult, but every little bit goes a long way,” continues Tang Wei.
With its newest office in Hong Kong, the global non-profit Conservation International is working to improve human wellbeing by protecting, restoring and sustainably managing the forests, oceans, rivers and other natural treasures that people and all life on earth depend upon. The central message that ‘humanity needs nature to thrive’ highlights that without a healthy environment people cannot enjoy clean air or abundant food and water – pr long-term economic prosperity.
On the ground in Hong Kong, Jude Wu, Managing Director of Conservation International Hong Kong said, “With the enthusiasm and support of the people of Hong Kong, our vision for Hong Kong’s long-term prosperity is real and achievable. That vision is for a truly sustainable Hong Kong in which wise decisions made today to protect nature inside and outside Hong Kong’s borders will ensure food, fresh water, income and other resources for many generations to come. It’s not just about saving nature. It’s about saving humanity.”
Nature Is Speaking – Launch Schedule
|Launch Date:||April 2015||Mother Nature by Julia Roberts, The Ocean by Harrison Ford, The Rainforest by Kevin Spacey, The Soil by Edward Norton|
|May 2015||Water by Zhou Xun and Flower by Tang Wei in Cantonese, The Redwood by Robert Redford|
|Channel:||Official website: www.conservation.org/hkCIHK Facebook: https://www.facebook.com/conservation.intl.hk
Water by Zhou Xun – Youtube: https://www.youtube.com/watch?v=JM8deOKIHEc
Facebook page of CIHK partners:
Clean Air Network: https://www.facebook.com/cleanairnetwork
Green Monday: https://www.facebook.com/GreenMondayHK
Hong Kong Recycles: https://www.facebook.com/HkRecycles