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Nearly 3,000 Thai Hospitality Businesses Awarded The 2014 Tripadvisor Certificate Of Excellence

May 26, 2014 Social Media No Comments Email Email

TripAdvisor™, the world’s largest travel site*, today announced the 2014 Certificate of Excellence award recipients. A total of 2,988 Thai hospitality businesses have been awarded this year.

Now in its fourth year, the award celebrates hospitality excellence and is given only to establishments that consistently achieve outstanding traveler reviews on TripAdvisor. Establishments awarded the Certificate of Excellence are located all over the world and represent the upper echelon of businesses listed on the website. As of this year, vacation rentals are now eligible to receive the Certificate of Excellence.

The Certificate of Excellence award is given to outstanding hospitality businesses that have received praise and recognition in reviews by TripAdvisor travelers. Winners of the prestigious award include accommodations, eateries and attractions of all sizes.

Provinces in Thailand with the highest number of Certificate of Excellence Winners: 

States Places to Stay Places to Eat Attractions Total

(Special Administrative Area)

275 262 93 630
Phuket 253 204 79 536
Surat Thani Province 264 162 70 496
Chiang Mai Province 157 119 68 344
Krabi Province 121 87 42 250
Chonburi Province 77 53 18 148
Prachuap Khiri Khan Province 60 35 17 112
Phang Nga Province 49 42 15 106
Trat Province 51 25 9 85
Chiang Rai Province 25 8 10 43

“TripAdvisor is pleased to honor exceptional hospitality businesses for consistent excellence,” said Marc Charron, President of TripAdvisor for Business. “The Certificate of Excellence award gives top performing establishments around the world the recognition they deserve, based on feedback from those who matter most – their customers. From Australia to Zimbabwe, we want to applaud exceptional hospitality businesses for offering TripAdvisor travelers a great customer experience.”

“We are honoured and delighted that so many of our hotels have earned the TripAdvisor Certificate of Excellence,” said Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.  “There is no greater seal of approval than being recognised by our guests. With this certification based on guest reviews, the accolade is a vote of confidence in the warm hospitality that is traditional in our home country of Thailand, and which we extend in all of our hotels worldwide.”

When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honorees that takes into account reviews ratings.  Businesses must maintain an overall TripAdvisor bubble rating of at least four out of five, volume and recency of reviews as well as a business’ tenure and popularity ranking are also factored into the algorithm.

According to a recent PhoCusWright study of 12,225 respondents from around the world, TripAdvisor awards can tip the scale for businesses and help set them apart from their competitors: 65 percent of respondents are more likely to book hotels that receive awards from TripAdvisor.

Winning properties can showcase their success a number of ways, including displaying the Certificate of Excellence at their establishment, displaying the award on their website or by promoting the achievement locally.

For more information on the Certificate of Excellence program as well as access to promotional services and tips for successful PR campaigns, please visit the TripAdvisor Management Center.

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