The Walshe Group has announced the appointment of Suzanne Tobin as PR and Media Manager, Australia & NZ, for Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), based in Sydney.
Jacqui Walshe, Managing Director of The Walshe Group, said, “We are thrilled to have Suzanne join The Walshe Group. She is the final piece in the TCA Abu Dhabi team, lead by Ola Kay as Country Manager. We believe their fresh vision will open up the destination and entice Australian and New Zealand visitation”.
Tobin’s previous experience spans both consumer and destination marketing communications working for British Waterways, Vodafone, STW Sport and PPR (Professional Public Relations), as well as three years in the NSW Parliament Press Gallery. She has a passion for travel and adventure, having managed international media aboard Sir Richard Branson’s Super Yacht.
“I am delighted to have been appointed to represent TCA Abu Dhabi – we have some exciting announcements planned for the year which will really position the destination in a whole new category,” Tobin said.
Abu Dhabi will see many sensational developments and events in 2016, with large infrastructure projects such as the anticipated opening of the much awaited Louvre Abu Dhabi, an array of stunning new hotels and resorts and the development of the Emirate’s cruise sector serving the recently opened Abu Dhabi Cruise Terminal.
“Having recently experienced the destination it’s amazing to see how much it has evolved in such a short time, there is such appeal for both Australians and New Zealanders. With easy flight access and affordable luxury, an array of cultural and natural attractions, as well as a year-round events calendar, it really does provide so many new reasons to visit,” said Tobin.
Highlights of the year’s events calendar include the return of the annual Abu Dhabi Food Festival – incorporating Gourmet Abu Dhabi and the Emirati Kitchen’s showcase of local cuisines – set to get taste buds tingling, and November’s season ending 2016 Formula 1 Etihad Airways Abu Dhabi Grand Prix and the Emirate’s 45th National Day celebrations round off an action-packed year.
The Walshe Group was appointed the representation company of notice for TCA Abu Dhabi for Australia and New Zealand, in late 2015.