DriveAway Holidays has appointed James Dowe to the role of digital marketing manager following increased activity with trade partners within the digital space.
Managing director Chris Hamill said that Mr Dowe’s key focus would be to develop more extensive growth and support of on-line activities with trade partners.
James has a passion for travel and has travelled extensively throughout Asia, USA, New Zealand and Europe. When asked what excites him most about travel, James said “Food is one of the reasons I love to travel along with experiencing other cultures. The one thing I do enjoy about travelling is after a big holiday, coming home and reflecting on the trip itself. Travel makes me appreciate what I have”.
In the past James has worked in similar roles with Cancer Council NSW, Nine MSN and Optus, and is extremely well versed in all things digital. His strengths lie in using data to develop end-to-end strategy and plans to drive web traffic, conversions and brand awareness. James is eager to develop the internal digital team and is ready to make his mark in the travel industry by focussing on “growth and efficiency”.