A tourism marketing professional who played a key role in the team responsible for bringing the Australian Tourism Exchange to Cairns in 2014 has been appointed to direct sales and marketing at Tjapukai Aboriginal Cultural Park.
Tjapukai Aboriginal Cultural Park Chief Executive Officer Greg Erwin said Brian Hennessy would take on the newly created role of Director of Sales and Marketing to lead the sales, marketing, MICE (meetings, incentives, conferences and events) and reservations team.
“This is a very exciting time for Tjapukai as we emerge from our $12m revitalisation and Brian will lead our relaunch and ongoing sales activity,” he said.
“Brian comes to Tjapukai after more than five years as Director of Sales and Marketing at Tourism Tropical North Queensland and was previously with Trailfinders in Australia and Qantas marketing.
“Brian’s destination marketing experience will be invaluable in positioning Tjapukai as the leading Indigenous tourism experience in Australia.”
Mr Hennessy said he was very proud to be joining one of the hero experiences of Indigenous tourism in Tropical North Queensland.
“Tjapukai is one of the pioneers of Australian Indigenous tourism and has achieved very strong awareness globally,” he said.
“This role presents an opportunity to build on that very rich history of taking Indigenous culture to the world.
“People are looking for authentic hands-on personal experiences and the reinvigorated Tjapukai Aboriginal Cultural Park offers just that.”