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New Boost for Margaret River Tourism – Burch Family’s Unique Five Wine Chapel for High End Enthusiasts

October 6, 2014 Destination Global No Comments Email Email

There is an impressive addition to Burch Family Wines holdings in Western Australia. It is called The Wine Chapel and nestles companionably next to the existing Howard Park Cellar Door in Margaret River’s Cowaramup. (Both are angled to heed Feng Chui principles).

The Wine Chapel is a premium wine tasting space, the only facility of its kind and is expected to boost the high-end tourism market’s thirst for personalised wine experiences. “This is a place to come to share and build wine knowledge and experience the Margaret River’s rich history,” confirmed Burch Family Wines’ co owner Amy Burch.

“It is designed for those who are looking for that little extra – who want to learn about wine, get behind the scenes and enjoy tastings in an intimate, personable environment. To experience a truly sensory indulgence incorporating the particular sounds and perfume of a working winery”

The Margaret River region is an expanding tourism destination where food and wine are significant drawcards and where the wine industry represents a huge contribution to the local economy. In creating the Wine Chapel the Burch’s are targeting high-end tourists looking for carefully orchestrated individual experiences both inbound and domestic.

“We are particularly encouraged by the Tourism WA projections for growth from the Chinese sector planning visits to Australia. The forecast is an increase in Chinese visitors from 18,900 to 100,00 and there spend from $102 million to $500 million by 2020” said Amy.

The venue was launched by the Member for Forrest Ms Nola Marino (on behalf of the Minister for Trade and Investment Andrew Robb) AO.

The Wine Chapel was designed by Perth based Rodrigues Bodcoat Architects   It is a strong, simple statement with a sense of integrity and material honesty providing a muted backdrop to the tasting of fine wine. It is rectangular and constructed from starkly beautiful off-form concrete, naturally weathered Cyprus pine, recycled European oak and burnished black iron.

It houses a lobby, separate lounge, wine-tasting room, temperature controlled cellar and kitchen and will seat up to 100 – extending onto a visually stunning terrace. It in turn offers sweeping views over the home Leston Vineyard to the rolling Margaret River hills and is ideal for a discerning crowd. Interiors are by Red Brown.

“This is a place to come to share and build wine knowledge, where the experience can be tailored to individual needs at whatever level “ confirmed Amy. It is private space where people can have their own tasting room, lounge and outdoor space. Chef-cooked lunches or tasting plates and platters can be included to suit our clientele.” Amy advised.

On offer presently are weekly tastings/tours for customised groups from Wednesdays to Saturdays inclusive – beginning at 10.30 and priced at $50 pp.

Personalised menus are additional. A worthwhile indulgence is to book a tasting of the Burch Wine Chapel.

The Burch Family wines include Howard Park, MadFish, and Marchand & Burch labels. Each gives the reward of distinctive regional flavours from both the Burch family vineyards in the Margaret River and the Great Southern Region on the Great Australian Bight.

The Wine Chapel opening is well timed. Tourism Australia’s ‘Restaurant Australia’ campaign gives credence to wine/dine as a reason for travel And Virgin Australia are now partnering luxury hoteliers, wine makers restaurateurs/chefs in special WA food/wine events.

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