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New British Airways and Liberty London First Washbags

February 14, 2017 Aviation No Comments Email Email

Top British brand Liberty London has created an exclusive range of washbags for customers flying in First with British Airways. The sleek, slim and stylish washbags, which are expected to be launched in Australia in the second quarter of the year, feature a contemporary look using a range of carefully chosen prints from Liberty London’s vast textiles collection, updated for today’s modern traveller.

The new Liberty London First washbags are now exclusively available on board. Throughout the year further print designs will be added to the collection, giving British Airways customers the opportunity to enjoy even more of Liberty London’s iconic style.

Nicole Backo, British Airways’ regional general manager, South West Pacific, said: “Liberty London is an iconic British brand so it’s fantastic to work in partnership with them to offer our customers flying in First the very best and eye-catching washbags in the sky.We’re sure that the washbag’s contemporary design, featuring some of Liberty London’s most beautiful prints, will make them highly sought after and a collector’s item in their own right enhancing the travelling experience for our First customers”.

James Millar, Liberty London’s design director, said: “We are thrilled to partner with British Airways on this exciting project! We wanted to create a product with longevity that customers can enjoy time and time again, and that showcases Liberty London’s expertise with print and colour.”

The women’s washbag features ‘Christelle’, an eye-catching oriental inspired floral print, and comes complete with a convenient wristlet. The men’s washbag features a black embossed textured exterior, with ‘Felix Raison’ paisley motif printed lining.  

Prints for both the men and women’s Liberty London washbags were chosen to reflect British Airways’ own colour scheme and contain a range of carefully selected skincare and well-being products provided by Aromatherapy Associates, respectively.

The new Liberty London wash bags were first introduced on British Airways’ A380 Heathrow to Los Angeles red carpet route and are in the process of being launched to customers flying in First on the remainder of the airline’s worldwide network.

Customers flying in First with British Airways can enjoy dedicated check-in desks and Fast Track access to a network of exclusive luxurious lounges around the world – including the prestigious Concorde Room in London’s Terminal 5 and New York’s Terminal 7 – to relax, dine and drink fine wines and champagnes before boarding.

Once on board customers will enjoy: a private and spacious suite, with a fully flat bed, complete with mattress and a crisp white cotton duvet to sleep during the flight; the opportunity to unwind watching thousands of hours of the latest movies and TV shows thanks to British Airways High Life Entertainment on widescreen TVs; and enjoy delicious five star in-flight dinning served by attentive cabin crew at 35,000 feet.

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