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New business model in hospitality management introduced to South-east Asia

October 2, 2013 Hotel News No Comments Email Email

Global hospitality executives Michael Luible and Stephan Gnagi have launched VIVE Hospitality, a company that pioneers a new model of hospitality solutions in South-east Asia.

The privatelyheld hotel, resort & residences service company in Singapore offers a ‘White Label’ concept which enables owners of distinctive hotels, resorts & residences to maintain their own brand at all times, while VIVE Hospitality serves as pillars behind-the-scenes in positioning, managing and maximising returns for owners.

VIVE Hospitality provides conceptualising, pre-opening and technical services, as well as operational and management solutions for independent hotels, resorts & residences. Its core goal is to help private property owners and developers set and achieve the high quality standards of international brands, while maintaining the essence and uniqueness of a privately-owned property.

Luible, Executive Director of VIVE Hospitality, who previously opened and positioned One&Only Reethi Rah in the Maldives and Capella in Singapore, said: “In recent years we have been witnessing a clear shift in the preferences of discerning business and leisure travellers, as they gradually seek a more exclusive and individual travel experience. Hence we provide owners of new or existing properties with the tools to cater to this new breed of travellers. Our hands-on approach and lean structure are two other very attractive features for our clients. They don’t have to communicate through corporate layers, whilst our fee structures are transparent and value for money.”

Managing Director Stephan Gnagi, added: “Another interesting advantage of our ‘White Label’ concept is the fact that the brand ‘VIVE Hospitality’ is the invisible hand behind the success of an owner’s hotel. This means that owners of distinctive hotels, resorts & residences maintain their own brand at all times, avoiding costly rebranding campaigns in the case of an eventual break-up.”

In the past, Gnagi held senior management positions with Hilton International, One&Only, Mandarin Oriental Hotel Group and Fairmont Raffles Hotels International.

VIVE’s first project is conceptualising, managing and operating a 270-room hip four-star hotel in Kuala Lumpur’s affluent district of Damansara, scheduled to open in April 2014.

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