The New Zealand digital and print campaign showcases Queenstown as a unique and stunning place for Kiwis to recharge ahead of the winter months and highlights the resort’s unique autumn experience, centred around a ‘rejuvenating pre-winter escape’.
The campaign is designed to motivate and inspire New Zealanders to embrace the energy and experience Queenstown offers in autumn with a revitalising autumn break – combining indulgence of the body and soul with the breath taking beauty of the region.
DQ’s marketing and communications director Sarah Stacey said Destination Queenstown was excited to deliver a campaign that showcases how visitors to Queenstown can refresh and reinvigorate during this time of year.
“Autumn in Queenstown is the perfect time to take a step back from everyday life and discover the amazing wellness offerings, fine food and wine and boutique shopping Queenstown has to offer,” says Ms Stacey.
“There is a relaxed atmosphere around the region as the gold and red colours of autumn unfurl and it’s the perfect opportunity for Kiwis to experience the world class, four season resort that is right at their backdoor,” she says.
The Queenstown pre-winter escape story is being rolled out in Auckland, Christchurch and across the lower South Island throughout April. It incorporates print, digital, social media, out of home advertising and the first ever takeover of the NZ Herald’s ‘Viva’ magazine, by a domestic destination.