Created by parent company Carnival Corporation for broadcast on major US networks, the three new shows will feature all 10 of Carnival Corporation’s brands, with the various cruise lines set to feature in at least one of the episodes during the inaugural season.
A shooting schedule is already in the works to showcase P&O Cruises Australia as part of the multi-brand features that will highlight the many joys of cruise travel to wonderful destinations around the world.
The new programs are part of Carnival’s continued focus on expanding the cruise market.
Carnival Corporation President and CEO Arnold Donald said the company was excited to launch its first original TV programs and to share compelling content and stories with millions of people.
“We have taken great care to develop TV shows that we believe families and people of all ages will truly enjoy watching, with interesting stories, charismatic hosts and spectacular video, showing how much fun people have travelling the world by ocean on our fleet of more than 100 cruise ships. The shows will also help dispel outdated myths about cruising and expose a much broader consumer audience to why cruising is the fastest growing segment of the travel industry,” Mr Donald said.
“This strategy to create original content across multiple media platforms is just one of the innovative approaches we are taking to expand the market for cruise vacations. These programs will show people in a highly engaging way why cruising is such a great vacation at an exceptional value.”
Carnival Corporation’s three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, with almost 80 original episodes that will rotate over a span of the next 12 months. The company has also produced a fourth series that is expected to air on a mid-week evening on cable in early 2017.
Mr Donald said the three shows would span Carnival’s portfolio of 10 industry-leading brands: Carnival Cruise Line, Fathom, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK).
The shows include:
- “Ocean Treks with Jeff Corwin” – ABC
“Ocean Treks with Jeff Corwin” will broadcast throughout the US as part of the sixth season of the Daytime Emmy-winning block “Weekend Adventure,” which follows Emmy-winning host Jeff Corwin as he embarks on adventures in some of the world’s most exciting destinations.
- “The Voyager with Josh Garcia” – NBC
“The Voyager with Josh Garcia” follows video journalist and world-traveller Josh Garcia as he goes off the beaten path in magnificent seaside ports to meet the locals who share their rich history, life stories and exotic foods; and introduce viewers to the hidden beauty, cultural diversity and amazing flavours native to each region.
· “Vacation Creation” – The CW
“Vacation Creation,” featuring “In Living Color” star and comedian Tommy Davidson and YouTube celebrity Andrea Feczko as hosts, goes beyond the typical travel show by personalising holidays of a lifetime for deserving couples, individuals and families who are facing hardship and are in need of hope or seeking much-needed time together.