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New Chief Marketing Officer for Tourism Tasmania

April 11, 2017 Appointments No Comments Email Email

Tourism Tasmania’s CEO, John Fitzgerald today announced the appointment of Tasmanian marketing specialist Emma Terry as their new Chief Marketing Officer.

Mr Fitzgerald said that Ms Terry’s 17 year career in the marketing strategy, brand and communications area, coupled with her broader business and management background was ideal for this crucial role.

“We have an important job to do in helping the State Government and tourism industry reach their goal of attracting 1.5 million visitors a year to Tasmania by 2020. “Our role is to create demand for travel to the state by connecting people culturally and emotionally to Tasmania through our domestic and international marketing programs.

“Although we’re currently seeing a record number of visitors coming to the state from interstate and overseas, we still need to grow to reach our goal. “Emma will play an important role in delivering this growth,“ he said. Mr Fitzgerald said that in a previous role as Group Manager Strategy and Customer for the Federal Group, Emma led the brand development, customer segmentation and marketing strategy for the Group’s tourism properties, including the soon to be opened MACq01 on Hobart’s waterfront.

“It’ll be great to have her working with our marketing team as we continue to focus on promoting what’s good and different about Tasmania, and looking for ways to cut through the usual destination marketing clutter to strengthen our appeal as a travel destination, drive demand for Tasmanian holidays and attract more visitors to our state.“ Ms Terry said that it was a great privilege to be given the opportunity to build on the state’s significant tourism achievements.

“It is an exciting time to be joining the Tourism Tasmania team and I feel very privileged to have the opportunity to work alongside the tourism industry to promote our amazing State to national and international visitors.   Tourism Tasmania is well-known for its innovative marketing approach and while Tasmania has well and truly proven itself as a world-class destination, its important that we continue to leverage this success to grow our visitor numbers and sustain this growth into the future,“ she said. In announcing the new appointment, Mr Fitzgerald also acknowledged the fantastic work undertaken by Tourism Tasmania’s marketing staff over the past 5 months while recruiting was underway.

“I want to acknowledge the commitment and professionalism of our existing market team, who stepped up to fill the void and successfully deliver our marketing plans.   Emma Terry will begin work at Tourism Tasmania as Chief Marketing Officer on 2 May.

Career highlights include;
 Strategic Brand and Marketing Manager (Aurora Energy)
 Group Manager Strategy and Customer (Federal Group).
 Director Strategy, Sales and Marketing (Entura / Hydro Tasmania)
 Marketing and Communications Manager (Hydro Tasmania Consulting)
 Marketing Consultant (Ashmore Foods Tasmania)

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