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New collaboration set to improve Sweden’s air connectivity launched today

October 11, 2013 Aviation No Comments Email Email

The brand new collaboration set to promote Sweden’s international air connectivity was officially announced today at World Routes in Las Vegas.

Mrs Torborg Chetkovich

Mrs Torborg Chetkovich

Connect Sweden will support the launch of new direct routes by promoting Sweden as a destination on relevant markets, thereby supplementing Swedavia’s current incentive programs and further increase the attractiveness for airlines to invest in the region.

The collaboration is backed by representatives from the Swedish business community, the city of Stockholm, and several other national and regional organisations, together with Swedavia Swedish Airports.

At the launch of Connect Sweden, Torborg Chetkovich, President and CEO Swedavia Swedish Airports, spoke about what the collaboration has to offer.

“The combination of Stockholm’s superior growth prospects, Swedavia’s investments in Stockholm Arlanda Airport and the marketing support from Connect Sweden together make up a very strong proposition for airlines interested in investing in a region with unique and sustainable growth prospects”, says Torborg Chetkovich.

Together with existing Marketing support  the Connect Sweden funds will consist of 20 Million Euro over a three year period. The Marketing support will be executed starting year 2014 and easily accessed through one single counterpart. Promotion activities will be decided on in close cooperation with the airline.

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