DriveAway Holidays has introduced a new look to its promotional material and its correspondence with agents and clients which is reflective of what they know best – self-drive.
The change applies to printed material like flyers and online driving guides, and makes use of using white type instead of bright red backgrounds which creates a more precise message.
Managing Director Chris Hamill said “To achieve our goals, we can’t stand still. The new brand resonates with clients who have used us previously and / or clients who have experienced the pleasure of a self-drive holiday by way of the expansive ‘driving’ visuals we are using.”
The re-design has and will continue to be applied to all of DriveAway’s new and current promotional material throughout 2016, so watch this space.